bookmark_borderMobile Phone Accessories Market to Reflect Robust Expansion

The Mobile Phone Accessories Market Research Report gives massive statistics on the subsequent topics: Industry size, share, growth, segmentation, producers and progress, principal trends, marketplace drivers, challenges, standardization, deployment models, opportunities, strategies, destiny street maps, and Annual forecast until 2027.

Our state-of-the-art evaluation indicates that, The worldwide cellular telecellsmartphone add-ons marketplace became worth US$ 80, Mn in 2019 and is forecast to attain a cost of US$ 139,104.2 Mn through 2027 at a CAGR of among 2020 and 2027.

The studies gives a professional 203 Pages in-intensity take a look at of the Mobile Phone Accessories Market`s anciental and gift state of affairs have additionally been checked consisting of, Important producers, product/carrier packages and types, key areas and marketplaces, forecast estimation for worldwide marketplace share, revenue, and CAGR. The studies additionally allows you apprehend the dynamic shape of the Mobile Phone Accessories Market through figuring out and assessing marketplace segments.

The take a look at specializes in the biggest, maximum vital marketplace gamers and offers information about them, consisting of commercial enterprise profiles, product specifics, costs, prices, and call statistics. The main segmentation traits that help the Mobile Accessories Manufacturers global Mobile Phone Accessories Markets overall performance withinside the modern-day marketplace are protected on this take a look at, collectively with statistics at the enterprises growth. The take a look at emphasizes the significance of geographical categorization withinside the normal Mobile Phone Accessories Market. Due to escalating demand, the worldwide marketplace for Mobile Phone Accessories Market`s will in the end be large and greater worthwhile than anticipated.

Top Key Players Profiled In This Report:

Samsung Electronics Co., Ltd., Sony Corporation, Panasonic Corporation, Apple, Inc., JVC Kenwood Corporation, Plantronics, Inc., Bose Corporation, Griffin Technology, Otter Products, LLC, Sennheiser Electronics GmbH & Co. KG and others.

You can get a forecast from Market Intelligence Data for the years 2023 to 2027 at the side of a massive statistics and analytical facts to help the projection.

• Key stakeholders withinside the industry`s marketplace.

• Geographic starting place of the Mobile Phone Accessories Market.

• Applications for users

• Distribution of merchandise

• Sales quantity of product

• Market prediction for normal growth

The Global Mobile Phone Accessories Market Industry Report incorporates the subsequent Data Points:

Section 1: This phase gives an outline of the worldwide marketplace, consisting of an normal marketplace introduction, marketplace evaluation through packages, type, and region. North America, Europe, Asia-Pacific, and the Middle East and Africa are the number one areas of the worldwide Market sector. This phase incorporates records and forecasts approximately the Mobile Phone Accessories Market industry (2023-2027). Market dynamics examines potential, key using forces, and marketplace risk.

Section 2: This phase gives a profile of Market producers primarily based totally on their commercial enterprise overview, product type, and application. This take a look at additionally examines every player`s income quantity, marketplace product price, KEYCHAINS IN BULK gross margin evaluation, and marketplace share.

Section three and Section 4: This phase describes Market producers primarily based totally on their enterprise profile, product type, and application. This studies seems at every enterprise`s income quantity, marketplace product cost, gross margin evaluation, and marketplace share.

Section five and Section 6: These sections comprise Mobile Phone Accessories Market forecast statistics for every region (2023-2027) . This studies provides income channels inclusive of direct and oblique marketing, traders, distributors, and improvement trends.

Section 7 and Section 8: These sections speak the industry`s vital take a look at consequences and outcomes, evaluation technique, and facts sources.

Does This Report offer Customization?

Yes. Customization allows businesses gather facts on sure marketplace segments and regions of interest. Coherent Market Insights gives custom designed file insights according with precise commercial enterprise necessities for strategic calls as a conclusion.

bookmark_borderiOS 16 Imminent, Developers Need To Get Serious About Privacy

Many iPhone customers are expecting the professional iOS 14.five replace to be driven. iOS 14.five has now been driven with 6 beta updates, at the same time as the professional model has now no longer but arrived.

Of course, earlier than that Apple additionally driven iOS 14.four.2 improve replace is particularly a protection replace

In Apple`s modern day beta launch of iOS 14.five, on the way to toughen the safety of person privateness, it restricts the gathering of person facts through apps with out person consent.

In addition, Apple additionally calls for software builders to aso service offer records on what permissions the app calls for and what facts it collects at the app show web page of the App Store, and Apple has additionally up to date the state of affairs of person facts series through iOS apps on Apple’s internet site and the App show web page of the App Store, so you can higher recognize what permissions Apple makes use of and what facts it collects.

Apple has additionally up to date the records of person facts accrued through iOS apps on Apple’s internet site and App Store, so you can understand greater approximately what permissions Apple makes use of to your telecellsmartphone and what facts it collects from you.

Leaving the selection to the person, say No to app get admission to to non-public privateness
Since it has created its personal atmosphere and stored it tremendously healthful and smooth, Apple is making plans to maintain to do some thing on this area.

For example, in the imminent iOS 14.five, Apple has brought greater new capabilities for person privateness and protection primarily based totally on iOS 14.five.

Starting from iOS 14.five, Apple has made it obligatory for gadget apps to request permission to song customers, this means that builders can’t acquire all permissions from customers through default in everyday situations.

Some iPhone customers have formerly stated that withinside the launched iOS 14.four Beta, there was a spark off approximately letting customers permit or deny monitoring.

For example, one person confirmed a pop-up window whether or not to invite the person to affirm the monitoring interest whilst the NBA APP is launched. The developer additionally brought that the facts may be used to offer customers with “a higher personalised marketing and marketing experience.

How the brand new iOS app monitoring transparency characteristic works
Apple has additionally given an inexpensive reason for this move – the privateness characteristic permits iPhone customers to have greater manage and information of ways their facts is tracked and used for marketing and marketing.

APP builders, for his or her part, can need to use activates to tell customers explaining the advantages of permitting the monitoring characteristic. The choice of whether or not customers select to furnish permission is as much as the customers themselves.

After the professional iOS 14.four push improve replace, buy keyword installs the following one will push iOS 14.five beta improve replace up, in line with media reviews that Apple will similarly toughen the privateness and protection safety of customers in iOS 14.five.

Apple stated it’s going to publicly launch the following beta model of iOS, in all likelihood iOS 14.five Beta, in early spring, from which it’s going to require its apps to offer monitoring transparency privateness measures.

To mark Data Privacy Day on January 28, Apple additionally launched a brand new easy-to-recognize document called “A Day withinside the Life of Data,” which educates customers approximately “how organizations song person facts via their web sites and apps. At the equal time, it additionally highlights how Apple is making monitoring greater obvious and giving customers greater manage.
Under the change, all iPhone, iPad and Apple TV app builders will want permission from customers to song their interest on different apps and web sites and to acquire random advert identifiers, or advertiser identifiers (IDFAs), for his or her gadgets for the cause of focused marketing and marketing or to degree how powerful their campaigns are.

When customers open an app that they desire to song their interest, a spark off seems with the choice to “Allow monitoring” or “Ask the app now no longer to song”. In preceding variations of iOS 14, iPadOS 14 and tvOS 14, builders had been capable of upload monitoring activates to their apps the use of the App Tracking Transparency Framework, however this isn’t required and few apps have voluntarily carried out the spark off.

Preparing for the apple iOS 14.five privateness requirements
Apple will save you builders of apps from having access to customers’ IDFAs if customers select to “ask the App now no longer to song.” Apple says builders additionally want to recognize customers’ monitoring options, which means they can’t use different strategies to song customers, or their apps should face elimination from the App Apple says builders additionally want to recognize person monitoring options, which means they cannot use different strategies to song customers or their apps should face elimination from the App Store.
Users can manipulate their monitoring options on a case-through-case foundation under “Privacy > Tracking” withinside the Settings app in iOS 14.

You can see that Apple is decided to guard person privateness, that’s genuinely now no longer properly information for manufacturers, however nonetheless high-quality for customers.
In addition, regardless of how different organizations oppose, Apple’s mind-set is that the choice need to be positioned withinside the arms of the customers. Overall, this degree is a boon for customers. The simplest manner to truly restrict the ones so-called “rogue software” is to apply this form of obligatory means, right? For the sake of everyone’s privateness, the destiny launch of iOS 14.five continues to be very encouraged to improve.

bookmark_borderPromotion Strategy and Planning for Mobile App Launch

The improvement of a a success app is simply the primary step, what’s greater essential than the previous is the operation of the app.

APP is like a “star” that wishes non-stop investment, and wishes to create “topics” to draw customers, counting on model through model optimization and improve and sufficient content material and sports to support, in any other case it’ll quickly die out in humans`s view.

In fact, app promoting is much like the promoting of different items or services, which may be done through relating to the idea of advertising. Basically, the 4Ps of advertising (Product, Price, Place, Promotion) is a well known structure. Although there are a few different P’s brought afterwards, basically, it can’t be separated from this framework.

Place: Use network promoting
If you have already got your very own network, I agree with your app may be greater or much less advanced for the wishes of the network, or you’ve got got already predetermined which sort of network your customers belong to. So, begin with those present groups first.

You can begin interacting with those groups withinside the manner of improvement, and publish a few information to them first, and via their enjoy sharing, you cannot most effective make your app meet the real wishes, however additionally cause them to count on it. When it’s far released, you may have the primary customers immediately. If you simply do not know in which to discover those groups, Facebook is a superb area to begin.

Price: Multi-pricing approach
Don’t underestimate how plenty a small app costs, however the pricing approach in the back of it calls for loads of care. Basically, the pricing is to undertake the manner of unfastened ~ xx.99. First of all, it relies upon on the primary supply of earnings you presume, in case you want to income through advertising, unfastened is greater suitable. But in case you need to depend upon income as the primary channel, you may set a unique fee variety, including unfastened for a constrained time, or unfastened for a constrained time.

Of course, you want to do an excellent marketplace evaluation to buy app installs look in which the fee variety of homogeneous packages are, and you may compare your strengths and variations as a foundation on your pricing.

Promotion: Interesting promoting approach
Promotion is constantly effective, however there are numerous thrilling approaches to do it except the “constrained time most effective” approach. For example, Blue Monday most effective (Blue Monday special, in case your goal is a set of running humans and your application occurs to be to be had for boredom), or Lady’s Special (released for women). This can motive a few communique and additionally acquire a few member records, a double shot.

Product: Product description
A splendid icon is definently essential, and it may be stated to be an immediate aspect affecting the primary impression. Not most effective that, however for a few humans, they do not need to position an unsightly app icon on their phone’s screen.

No rely how plenty textual content is written, a few humans simply do not have the staying power to examine it all. It’s higher to position the screenshots at the Internet in order that customers can see what is going on on, in any other case who might dare to pay for an utility in which they cannot see anything? Don’t strive to mention which you are afraid that a person will replica it, due to the fact if he simply needs to, he can simply pay for it.

Customer Relationship Management (CRM)
Build up your consumer database through all manner possible, whether or not it is through signing up for emails or getting records via Facebook, in short, one greater is one greater.

Once you’ve got constructed your member profile, all you need to do is keep that relationship. Continuously maintain customers knowledgeable of follow-up developments, so that they’ve a experience of non-stop involvement and stickiness. In this manner, you may have a primary patron on your subsequent utility.

Perform applicable evaluation
Keyword advertising is constantly a totally essential a part of the Internet. You can visit google adword to research the key phrases which are without problems located withinside the marketplace, in order that your app may be located in locations apart from App Store or Android Market.
In addition, even as selling, remember to research a few applicable data, including the wide variety of downloads, frequency, ranking, and income, which may be used as the premise for adjusting your income approach.

bookmark_borderMake Your App Standing out By Choosing the Right Keywords

For builders, the way to pick powerful key phrases and expand a terrific key-word insurance plan is the maximum vital basis of ASO optimization, so the way to pick the “first-class” key phrases for the app has turn out to be a talent that builders want to master.

How to choose out the first-class key phrases
At present, there may be one maximum vital and unmissable degree for the “first-class” key phrases beneathneath the quest set of rules and rating regulations of App Store: excessive seek index and occasional opposition.

Since “seek” has turn out to be the primary manner for customers to down load apps, the primary reason of placing key phrases for apps is simply to enhance the discoverability of apps.

The key phrases with excessive seek index and occasional opposition can substantially boom the risk of the app being uncovered to the customers` eyes, as a result growing the risk of the app being downloaded.

We all realize that there may be a index of the facts withinside the App Store, and every key-word corresponds to an index.

So what’s the index? The index represents the hotness of the key-word, representing what number of human beings are looking for the phrase. The greater human beings look for the identical phrase, the better the hotness index of the key-word.

buy app reviews

The index is a facts used to reveal the quest extent of key phrases in keeping with the App Store seek regulations. According to the index placing regulations, the quest extent of key phrases beneathneath 4650 hotness is much less than 1 a day.

As the quest hotness price and the wide variety of searches are one-to-one correspondence, then if there may be a hotness price similar to the wide variety of phrases, accounting for the most important share of all phrases, then the hotness, similar to the wide variety of searches is 1.

According to the real experience, the every day seek phrases, warmness price must be at the least extra than a hundred. due to the fact the warmth price of much less than a hundred phrases, essentially a few app call with none comments, or a few very lengthy phrases.

According to the records of the warmth price of all seek terms, there are approximately 210,000 key phrases with a warmness price extra than a hundred. Among them, the maximum phrases with a warmness price of 4605, there are 58,000, the share of approximately 28%; and the second one is the warmth price of 4606 phrases, simplest 9,000, accounting for four%.
4605 warmness price of the phrase some distance greater than the wide variety of phrases similar to different warmness, so it may be assumed that the price of 4605 warmness similar to the wide variety of searches for 1.

Of course, the facts of 28% additionally indicates that the share of lengthy-tail phrases in Appstore is greater than different platforms.

Estimated seek site visitors in keeping with the wide variety of downloads
Apple’s statistical system, the middle facts is specifically the app content material web page show extent and the actual down load extent, due to the fact the show extent supply isn’t given, this facts price is small, we specifically use the down load extent facts.

The difficult concept is that the app downloads are known, then kind of 65% of the downloads are added with the aid of using the quest, and maximum of the downloads of an app are added with the aid of using the phrase with the best hotness and the primary rating, the usage of this process, we will kind of estimate the phrase with the best hotness and the corresponding seek extent.

50% to a hundred% of App downloads come from seek, the legitimate facts is 65%. But thinking about that maximum of the App isn’t at the top150 listing, it may simplest be acquired thru seek, and the share of downloads from the listing of App, specially the top ones, will glaringly be larger.

The conversion fee from seek to down load is calculated in keeping with 2:1 to four:1, that is, 2 to four instances of seek can produce one down load.

This ratio comes from a few Android marketplace records, due to the fact the app keep does now no longer have first-hand facts, briefly can simplest be calculated in keeping with this ratio, wherein the conversion fee of enterprise phrases could be lower, logo phrases could be better.

seek extent all corresponds to the best app hotness, rating first a seek term. If there are multiple warm phrases, lightly divided seek extent.

We primarily based totally at the above assumptions, mixed with a number of our real rush rating experience.

We use the facts becoming technique to get the correspondence among the hotness price and the quest extent. Some normal warmness diploma price similar to the quest extent is proven withinside the following table.

bookmark_borderWhats the different of oraganic and Paid Downloads?

Getting downloads is the principle reason of ASO optimization. The down load visitors we’re speakme approximately is the natural App installs, that’s to make the product get extra publicity after ASO optimization, in order that extra customers can see it extra without difficulty after which down load it. So, what number of herbal downloads are we able to get after doing the everyday ASO optimization? This is the query we are able to talk today.

What is natural App installs and paid downloads?
Organic Installs – refers back to the app downloads and installs from the herbal and unfastened visitors, now no longer belong to advertisements or different paid buy app reviews merchandising channels. Normally, the conduct that customers input the app save to look and down load with the aid of using themselves belongs to natural app downloads.

For entrepreneurs, herbal downloads do now no longer in reality suggest unfastened app downloads or non-correct marketing. Many entrepreneurs will sell their App`s on multi-channels which includes social media or move media earlier than their apps released into the app save, and the visitors from those non-paid merchandising channels is likewise known as herbal downloads or natural visitors.

And with the upward thrust of Internet media, natural visitors surely refers back to the most quantity to the visitors delivered with the aid of using aside from marketing and marketing. In actual terms, natural installs are known as as such while a person installs an app with out at once responding to a cell marketing and marketing campaign.

Paid downloads – are usually refers back to the app downloads from advertisements or different paid merchandising channel, additionally encompass the conduct that at once purchase app downloads and installs. And the paid promotions that convert unfastened visitors into energetic downloads included.

The motion of retaining a sure quantity of paid downloads and fine evaluations for the duration of a length will sell the App`s rating to pinnacle withinside the app save, ensuing in natural visitors, which in flip converts into energetic downloads, which might be natural App Installs.

The App keep discovery boom loop
The Apple App Store and Google Play Store care approximately one component above some other whilst finding out which apps or video games to floor to their customers. That is the consumer enjoy. Both systems are deeply invested in getting customers to discover extraordinarily great apps so that it will provide them the first-rate enjoy round what they’re searching out.

They need to do it as quickly as possible (much like how Google desires to provide a consumer the solution he/she is searching out with out them going again to go looking outcomes and persevering with to go looking).

We analyzed App Store and Google Play data — Billions of impressions and masses of tens of thousands and thousands of installs — which confirmed us that one of the maximum crucial metrics the systems are the use of to decide the recognition of an app is the come and speed of first-time installers. Remember, those are App Units in App Store Connect terms, or Store Listing Acquisitions, New Users in Google Developer Console terms.

Both systems are taking the idea that the extra new customers putting in the app, the extra probably that it`s a famous app that customers love, in addition to the perception that an app that grows in new customers very rapid is possibly too modern day and really well worth surfacing.

Brand extent dictates seek extent
Your app keep seek extent includes main “buckets”. The first, branded seek (searches to your emblem call), the 2nd, searches to your “style” key-word. These “style” key phrases are fashionable key phrases that a person searching out an app to your class buy app installs could use whilst looking the app stores (for example, “reasonably-priced flights”).

You can not manipulate the style key-word extent. It represents the overall call for to your class (for example, the hunt extent for flight key phrases dropped considerably whilst COVID-19 erupted, out of doors of any flight app manipulate). But, you could manipulate the emblem part of your seek extent. We located a sturdy correlation among precise advert channels and branded seek.

Each key-word has a reputation rating withinside the App Store, uncovered thru Apple Search Ads that displays its relational seek extent (Five being the lowest, and a hundred being the highest).

We located that once growing advert spend in precise channels and campaigns, you could growth branded seek. The common sense is quite simple, extra customers are uncovered on your emblem, and a element of these customers aren’t immediately responding to the advert however attempting to find the emblem call later on.

But knowledge this courting is important to connect the cost of extra emblem seek extent and installs to the paid campaigns chargeable for riding it.

Category rating dictated through overall App Units
The 2nd perception is that your overall extent of app gadgets dictates your class rating or first-time installs. We noticed a sturdy correlation among what number of new installs you are riding on your rating to your class charts. This would not imply there may be a one-size-fits-all equation for what number of new installs you want to rank #1 to your class. It relies upon on diverse factors, together with:

UA seasonality — the extra paid consumer acquisition (geared toward new customers) your class competition are going for walks at a given factor in time, the tougher it will likely be to outrank them (as you will want to power extra new installs in evaluation to them). It may alternate through the years as agencies growth/lower their paid UA spend. For example, round Black Friday and Christmas, it is probably tough to attain the pinnacle rating in classes together with Shopping as agencies dramatically growth their UA budgets round those times.

The class you are in — our class dictates your rank competition. Suppose you are competing in a class with many massive builders spending tens of thousands and thousands a month on UA. In that case, it will likely be lots tougher to contest than going after a excessive rating in a much less aggressive class.

This lever you could use immediately influences your App Store Browse or Google Play Explore impressions and installs as extra browsers can be uncovered on your app keep list in Category charts.

Understanding why this occurs is likewise critical; now no longer all paid campaigns will make a contribution on your new installs extent. A paid marketing campaign solely centered at the re-acquisition of lapsed customers will now no longer flow that needle at all.

Many groups leave out the factor whilst attempting to drag this lever as they examine MMP installs in preference to platform-suggested (App Store Connect/Google Play Developer Console) first-time installs.

For example, a paid marketing campaign that drives extensive new installs (that by no means open the app) is probably including cost thru this lever however may not display up as such in an MMP dashboard because it best reviews installs that open the app.

The best manner to recognize which advert channels and campaigns are riding new installs that assist pull this lever is through reading the overall performance of spend on pinnacle of recent deployation extent as suggested withinside the app keep builders’ consoles.

Run App Store innovative experiments and trying out in opposition to new customers to enhance CVR
Using a paid person acquisition finances to enhance natural installs thru both of those levers is simplest one step of the process.

We additionally determined that entrepreneurs of the maximum a hit apps and video games create a compounding impact with the aid of using optimizing their app keep web page creatives for brand spanking new customers.

By going for walks experiments and locating the creatives and messaging that`ll force new installs from new and large audiences, those apps maximize the quantity of natural installs they get from seek consequences and class charts, even similarly buy ios app installs growing the quantity of recent installs and solidifying their position.

This extra lever (that contributes to the alternative ‘s success) may be found out thru going for walks app keep innovative experiments and trying out in opposition to new customers and audiences.

The manner to boom natural App installs. How to develop the natural installs begin from paid down load?
How the paid down load force the boom of natural installs?
The connection among paid person acquisition and natural person acquisition is critical to maximizing cellular boom. It would not count in case you are running for a cellular sport or an app; there may be one not unusualplace thread that flows thru maximum a hit apps and cellular video games, folks who develop quicker than all others: They join among paid and natural installs, and that they use it to create compounding boom.

A cellular boom group that’ll apprehend the relationship among paid and natural will comprehend one of the maximum impactful levers to force natural set up boom. Instead of viewing natural installs as “falling from the sky” with out a actual manner to manipulate and have an impact on them, they take a systematic method to natural installs. This clinical method lets in them to take gain of one of the maximum famous boom loops in cellular — the App Store/Google Play discovery boom loop.

bookmark_borderMusk threatened to realize the “symbiosis” of human brain and AI

Elon Musk has invested in lots of era projects. Among them, Tesla and SpaceX have lengthy been well-known. But Neuralink, is every other matter.

Neuralink is a futuristic employer based via way of means of Musk. According to Musk himself, the Neuralink undertaking is to achieve “symbiosis” among the human mind and synthetic intelligence.

Essentially, the employer`s fundamental project is to expand mind-laptop interface era, that is to implant microchips withinside the human mind–the microchips can file mind hobby and follow a few type of stimulation. Once this era is effectively developed, it is able to convey remarkable assist to the studies and remedy of neurological diseases. Musk believes that the era may be seemed as a FitBit product worn withinside the mind to a few extent.

Neuralink turned into set up in a low-key way in 2016, however it turned into uncovered the subsequent 12 months. But it wasnt till 2019 that Musk and the Neuralink crew confirmed their era stay for the primary time, the employers first public appearance. Currently, Neuralink is growing devices: one is a mind chip, and the opposite is a robotic accountable for implanting the chip into the mind.

mind chip transplant robotic
The mind chip beneathneath improvement is ready the dimensions of a coin and may be embedded withinside the skull. An array of tiny wires extends from the chip and is fanned into the mind. Each cord is ready one-20th the diameter of a human hair. The 1,024 electrodes on those wires correctly reveal mind hobby and additionally follow electric stimulation to the mind. The tracking records may be wirelessly transmitted to an outside laptop thru the chip for studies via way of means of researchers.

The mind-chip implant robotic works a piece like a stitching machine, the usage of a stiff needle to pierce the chip’s bendy wires into the mind. In January 2021, Neuralink launched a video displaying how the robotic works. Musk stated that with this machine, the implantation of Neuralink chip electrodes might be as easy as laser-assisted imaginative and prescient correction surgery. Although Musk’s declaration is a piece bold, a few neuroscientists accept as true with that this robotic product does have a few promising functions. For example, in the course of the operation, the placement of the mind will circulate barely with respiratory and heartbeat, and the robotic will mechanically alter the placement of the tough needle in actual time to evolve to this movement. Neuralink is growing the underlying era for the eight-foot-tall robotic designed via way of means of Woke Studios.

In 2020, Neuralink effectively implanted a mind chip into the mind of a pig, and confirmed to the outdoor global for the primary time in a avenue display months later how the chip placed withinside the pig’s mind can transmit records to the outdoor in actual time. In a demonstration, the chip as it should be expected the placement of a pig’s limbs even as strolling on a treadmill, and recorded the neural hobby of a pig because it foraged for food.

Musk on the 2020 Roadshow
Professor Andrew Jackson, a neuroscience professional at Newcastle University, stated that the usage of 1024 channels isn’t unexpected in phrases of era itself, however the electronics accountable for the wi-fi transmission of channel records are very advanced. very good. “The era could be very strong from an engineering standpoint, however instead mediocre from a neuroscience standpoint,” he stated, including that the Neuralink chip’s wi-fi relay era will enhance the clinical welfare of lab animals. , to relieve the struggling of experimental animals. Currently, maximum neural interfaces utilized in animals require connecting wires that byskip thru the skin.

In April 2021, Neuralink’s era has taken it a step further, displaying the outdoor global how a macaque can play video video games with its mind. A video launched indicates that a macaque can actually fly a ping pong online game with simply the mind of its mind.

Although Musk boasted approximately Neuralink’s cutting-edge technological progress, withinside the eyes of neuroscientists, this isn’t a remarkable progress. Implanting neural-mind interfaces in primates that permit them to manipulate gadgets on frozen games a display has genuinely been accomplished in labs as a ways returned as 2002, and its origins may even be traced returned to the 1960s.

Musk and his macaque friends
None of the technology Neuralink has confirmed up to now has been mainly groundbreaking, however neuroscientists were inspired via way of means of the employer’s capacity to combine technology. The magic of Musk is that he has correctly packaged and included a big variety of laboratory technical consequences and mixed them with wi-fi relay era.

Human mind implant chip timeline
Musk has again and again set a timetable for while the mind chip may be implanted withinside the human frame.

In 2019, Musk first expressed his preference to implant mind chips into the human frame via way of means of the give up of 2020. But in May 2020, Musk stated on a podcast that Neuralink could start human checking out inside a 12 months. In February 2021, he made the identical declare again.

Experts have been skeptical approximately the timeline on the time. Given that mind chips stay withinside the human frame for a lifetime, protection checking out calls for implanting the chip in animal take a look at subjects (commonly primates) and leaving it there for an prolonged time frame to check tool longevity. Some specialists stated that the protection checking out method can’t be accelerated, and we are able to best wait patiently to peer how lengthy the electrodes may be used withinside the frame. If those electrodes are to ultimate for many years withinside the frame, then the take a look at time ought to be short.

By the give up of 2021, Musk modified his story, pronouncing that Neuralink turned into prepared to begin human checking out the 12 months after the United States Food and Drug Administration accepted human trials. He later reiterated the declaration on Twitter. But later, Musk up to date his plan again, pronouncing he was hoping to begin human checking out in 2022— years later than he at the start envisioned.

bookmark_borderThis best ASO Strategy will Get Your App Better Reviews

What is the fine manner to growth the wide variety of critiques in your app?
In the fierce worldwide competition, a way to make your app greater increase app ranking seen withinside the app keep is crucial.

Getting app critiques performs an critical function in attracting ability customers to discover your app and down load it, which makes it feasible to buy paid capabilities and services. The ASO World crew right here offers a few techniques for reviewing fast-developing applications, and we are hoping they’ll gain you to get greater superb critiques.
Get Your App Better Reviews
6 clever methods assist you to get greater critiques:

  1. Ask influential app reviewers to assess your app
    Influential reviewers generally have a big wide variety of unswerving fans, who behavior critiques earlier than the app is released, and that they regularly deliver you quite a few downloads and reviewss.
  2. Ask your unswerving customers to fee and critiques
    Connect with unswerving customers who’re inquisitive about your app and ask them to percentage your app on social media or blogs, make bigger to app evaluation sites (or blogs), and ask them to study your app.

If you’ve got got an present utility with a big wide variety of unswerving customers, it takes much less attempt to persuade customers to undoubtedly fee the brand new utility. If unswerving app customers have an awesome revel in withinside the app, they may be much more likely to offer support. It is a mistake to directly “begging” for app critiques, and placing a easy query could be a higher option.

When a consumer chooses “No, thank you”, it way that they’ll now no longer provide you with a superb evaluation. When the consumer clicks “Yes”, this may make them the utility evaluation page. The above incentive rewards may additionally cause unswerving customers to undoubtedly fee your new app. In addition, the concern of permitting unswerving customers to buy keyword installs revel in a paid function could be higher.

three. Require customers to fee in trade for sure benefits of the app
By inquiring for reviewss out of your present customers. This may be carried out withinside the app, or it could be carried out via way of means of sending an electronic mail while the consumer arrives on the AHA second of the app (for example, passing a level, finishing a mission, etc.) Apple now has a few new tips to require critiques in iOS apps: you mayt select the time and location, so that you cant are expecting whether or not a evaluate can be five stars.

  1. Use App Review plugin
    One of the best approaches to growth the variety of critiques is in-app score requests for iOS and custom requests for Android.
    For iOS, you may use the StoreKit framework to ship in-app score requests. This approach permits customers to fee your app with out leaving, which allows to seriously growth the variety of scores and critiques.
    However, embedding in-app scores will growth the possibilities of having fantastic and bad critiques. Therefore, timing is crucial while thinking about imposing in-app score requests to get extra fantastic requests. When the consumer is interacting together along with your app, do now no longer disturb the consumer-for example, gambling a sport or writing notes.
    Although local in-app scores requests are best to be had for iOS, you may create custom requests for Android.
    five. Use your social circle
    Another manner to get fantastic critiques is to inspire your buddies or household for your social circle. Set up contests to praise the pinnacle three individuals who get the maximum fantastic critiques of loose gifts, paid capabilities or offerings for your app.
    The contest have to be made transparent, as a minimum who the contestants are and the way to select the winner. This is now no longer “request”, but “invite” them to win some thing in trade for fantastic critiques. Everyone likes loose things, so they’re much more likely to offer your app a fantastic evaluate to get rewards.
  2. Purchase critiques
    Choosing a evaluate carrier company wisely, doing an inexpensive optimization strategy, and controlling your app`s set up volume, critiques and score ratio is a important link.
    The tremendous set up and reviewss are genuinely safe, and the content material of the reviewss is personalized, and all reviewss are performed via distinctive devices. Related offerings of ASO World, superior algorithms can make certain the clean distribution of critiques during the time period.

Important elements to enhance iOS app opinions.
Review plugin
In the utility layout phase, it’s far constantly endorsed to consist of an utility evaluate plug-in withinside the utility layout. This is a totally smart manner to get opinions and scores, and this approach is utilized by a big wide variety of developers. Pop-up home windows are glaringly annoying, so be careful. The app have to ask for reviewss at a given time or after the consumer completes its task. In this manner, the risk of acquiring a evaluate will boom.

Ask customers to view your app and in go back. It may be a reduction coupon or an improve to a brand new weapon in an arcade recreation. The praise may also depend upon your utility. No rely what rewards you get, you’re much more likely to get opinions on this manner buy app installs.

Customer Support
Let us go back to the basics. If we need to recognise something, the perfect manner is to ask. But glaringly, it’s far unwise to call/textual content your customers and maintain asking them to opinions to your utility.

The first-class manner is to combine assist on your utility. People like apps/merchandise with accurate customer service that may be used to acquire opinions. The integrated patron assist phase of the app itself will inspire customers to apply it. During the assist process, reviewss and scores may be collected. This is a totally realistic step and may assist acquire remarks.

Contests and bonuses
A accurate manner to take part on your customers is to contest and award them bonuses. Suppose there may be a opposition in that you ask customers to offer remarks on a specific utility. In go back, you could praise them with an prolonged trial duration or a loose top rate account.

Basically something you could afford. Rewards may be appealing and may impact human beings to do what you need. This turns into less difficult in recreation applications. You can reserve tasks/levels to finish remarks at the utility. There are many methods to optimize on your utility. Only you want to be innovative, yes, you really want to assume broadly.

The capabilities of the iOS App Store and the Play Store are the same. People write opinions, and its thru those opinions that the apps rating will boom. It also can boom the goodwill of your logo and have to consequently be taken into consideration an vital component of utility development.

There are many methods to do this, and increasingly more innovative techniques have to constantly be sought to enhance and essentially get greater opinions in their apps. After that, this can most effective decide the fulfillment of your utility business.

How do opinions have an effect on the rating of apps withinside the app shop?
Among the numerous rating influencing elements of the app shop, the wide variety of downloads and opinions of the app are very direct elements. The set of rules of the app shop believes that those associated records constitute the recognition of your app amongst customers. The following info are what you want to pay interest to.

Build the apps your target target market needs
Your utility have to consciousness available in the marketplace segments that customers are involved in. There is a fashionable idea called “toothbrush test”. If you increase a product that customers can not lack, and also you need to apply it each day (including a toothbrush), then you’ll be the proper manner to come to be a famous developer. The Play Store measures the quantity of time human beings spend at the app each day, retention time (what number of customers uninstalled your app in step with one hundred downloads) and frequency of use.

bookmark_borderget more positive reviews and higher retention rates in turn, improving your ranking on Google Play

Before you start doing all that crazy stuff in order to secure a higher spot, it is essential that you understand how Android apps are being evaluated in the market. Considering the obvious fact that your Android apps success can be measured in the number of downloads it gets, as well as the number of people who are happy with their user experience,Guaranteed Ranking heres everything you need to know about improving app rankings in the Play Store. By understanding how users are using your Android app, you can make improvements in design, fixes bugs, and thereby get more positive reviews and higher retention rates — in turn, improving your ranking on Google Play.
Improving your apps conversion rates and driving organic downloads plays a similarly big role in optimizing for the App Store. With the data and algorithms from Gummicube, you can enhance each and every element of app store optimization: App titles, app keywords, app descriptions, app logos, app screenshots, ratings, and reviews.
Effective app store optimization can be achieved by including popular (and accurate) keywords in the title and description, as well as by making sure that your users regularly submit favorable ratings and reviews. You can even leverage reviews and media coverage to figure out which keywords may be applicable to your app. When you are drafting an app description, you can concentrate on the most relevant keywords users are likely to associate with your mobile app.
If you have no keywords present in the title or description, your apps chances of ranking for this specific search query are significantly lower. Including keywords in the name of your app will increase its visibility on app stores, which will, in turn, increase the downloading rates, and if more people are downloading your app, then it is going to increase app store rankings dramatically. If you optimize your apps title, name, keywords, screenshots, etc., you will have taken a big step toward having a healthy app rank and getting more downloads organically.
Whether it is keywords relevance or the app description, be sure to stay up to date with the trends of the industry regarding what app stores are including as part of their ranking factors, and update these aspects of your app when needed. You should be choosing the best keywords, optimizing the description, screenshots, photos… anything that could help in the rankings of your app. Because of that, keyword research is vital for all digital marketing campaigns revolving around improving app store rankings and traffic with App Store Optimization (ASO).
Yes, from your title, to the description, to your apps content, keywords are extremely important for ASO, whether it is for the optimization of the Google Play Store or the optimization for the iOS App, keywords are always playing a major role, and, as mentioned before, keeping up with your keywords is not a one-time affair. While ranking on top 25 of overall free apps in US will take nearly 80k downloads per day in order to be considered, for paid listings, less than 10k. Positive reviews from fans of your mobile app, maybe declaring it as worth downloading,buy keyword installs or saying that it provides great UX, are extremely important for ranking on every app store. The number of downloads your app receives within its first days will impact your apps rank and validity within the store.

bookmark_borderThe most complete and detailed APP operation and promotion planning plan in history

For a successful application, developing an APP is only the first step. More important than the former is APP operation. APP is like a “star” that needs to be constantly packaged and invested. It needs to constantly create “topics” to attract users. It relies on the optimization and upgrading of one version and enough content and activities to support it, otherwise it will soon disappear from people’s attention. in view. Therefore, what is more difficult than APP development is the follow-up operation and promotion.

At present, there is no very clear channel and method for APP promotion in the market, and everyone is in the stage of exploration. In addition to the regular Android and Apple markets, the rest of the promotion channels and methods vary from company to company due to different resources. Here, the author specially compiled the most complete and detailed APP operation and promotion planning plan for everyone.

  1. Competitive analysis
    The APP analysis method is the same as the competitive product analysis done when analyzing any product. Here, the content of some competitive product analysis summarized before is sorted out. The content is more suitable for newcomers and is shared with everyone.
  2. Select competing products and do a good job in positioning
    Generally speaking, it is best to select two products for competitive analysis, and at most three. So, how do we get competing products?

Baidu searches for similar product keywords. Assuming your product is a card game with the theme of the Three Kingdoms, you can enter the main keyword “Three Kingdoms”, which is generally ranked in front of the natural ranking. The products in front of Baidu’s bidding promotion are all competing products.
Use keywords to search in major mobile application markets, such as application market, application treasure, pea pods, etc.
Find the latest information on industry websites.
Consulting websites such as iResearch, DCCI, Alexa, etc. are relatively reliable channels.
There are other methods, such as obtaining competitor information through participating in industry exhibitions, peer exchanges and other channels, which will not be introduced here.

  1. Competitive analysis to draw conclusions
    Choose an appropriate analysis method to analyze, and draw conclusions based on the analysis. Generally speaking, a more comprehensive competitive product analysis should be carried out from the aspects of users, market trends, functional design, operation and promotion strategies, etc. Here we refine it into the following dimensions:

Market trends, industry status
Competitor’s corporate vision, product positioning and development strategy
Target users
market data
Core functions
Interactive Design
Product advantages and disadvantages
Operation and promotion strategy
Summary & Action Points
For the marketing director of the mobile Internet department, you can only care about the market part, and you can ignore the function and design. For example, analyze the competing products from the parts 1, 2, 3, 4, 7, and 8, focusing on market data. and operational promotion strategies.

Taking a mobile travel APP as an example, the operation data can be analyzed from the number of downloads, the number of users, the retention rate, the conversion rate, the number of active users, and the active time.

Operation and promotion strategies can be analyzed from the channel management of competing products, such as application market launch, mobile forums, market activities, press release, social media performance, etc.

  1. According to the conclusion, make recommendations
    Through the analysis of the above competing products, we can roughly draw a conclusion with relatively market commercial value, and then formulate a reasonable APP operation and promotion plan based on the conclusion.
  2. Product positioning
    The importance of product positioning can be seen in a separate discussion of product positioning. Clear product positioning and target user group positioning are the cornerstones of operation and promotion; the more thorough and clear the target user group analysis is, the more critical it is for later product promotion.
  3. Product positioning
    Describe your product clearly in one sentence, and what kind of product you use to satisfy users or user markets, such as:

Momo: a location-based mobile social tool.
Qzone: A platform for asynchronous information sharing and exchange, which is a supplement to the QQ instant messaging tool.
91 operation network: share Internet products, e-commerce operation dry goods.
Cool social: Pay attention to the development trend of mobile social and explore the business value of mobile social.

  1. The core goal of the product
    The product goal is often expressed as solving a problem in the target user market. The more thorough the analysis of this problem is, the more accurate the product core goal is.

For example: 360 Security Guard solves the security problems of users using computers; WeChat provides users with mobile applications for smooth voice communication.

  1. Target user positioning
    Generally, target user groups are positioned according to the dimensions of age, income, education, and region.
  2. Characteristics of target users
    (1) Common user characteristics: age, gender, date of birth, income, occupation, place of residence, hobbies, personality characteristics, etc.

(2) User skills: proficient in computer office, strong foreign language ability.

(3) Features related to the product:

E-commerce: shopping habits, annual consumption budget, etc.
Dating class: single or not, mate selection criteria.
Game category: Do you like 3D games and whether you have experience in the same type of games.

  1. User role card
    Create user role cards based on target user groups around target user characteristics.
  2. User usage scenarios
    User usage scenarios refer to putting target user groups into actual usage scenarios.

Taking the above APP as an example, Zhang San came to a sporting goods store in Wanda Mall every day and saw the price of Kobe’s second-generation sneakers at 1,400 yuan. The price is 810, and the APP proactively suggested that it should be purchased on JD.

  1. Promotion plan
    In the mobile Internet industry, the start-up company market is suitable for multi-faceted attacks, trying all possible ways and means, and maximizing the brand effect with the smallest investment.

Out of the 100 methods that I thought of, I constantly tested the most effective method, eliminated 99 of them, concentrated the resources in my hand on a possible outbreak point, kept zooming in, kept analyzing, and waited for the outbreak. Eventually attract more registered users and increase their market share.

  1. Channel promotion
    APP operation is inseparable from promotion. It is necessary to learn to find problems from operation, summarize good experience, create high-quality channels, and improve products. For channel promotion, there are the following points for your reference:

(1) Online channels

1) Basic launch: major download markets, app stores, major platforms, and download stations cover the Android version release channels, because in Ma Haixiang’s view, the first step in promotion is to go online, which is the most basic, no need to spend money, only Maximum coverage is required.

Download market: Android, Jifeng, Anzhi, Apphui, 91, Muant, N Duo, Youyi, Anji, Feiliu, etc.
App store: geogle store, HTC mall, Liqu, cross cat, Kaiqi, Aimi, Ichacha, Meizu store, Lenovo developer community, oppo app store, etc.
Large platforms: MM Community, Wo Store, Tianyi Space, Huawei Zhihui Cloud, Tencent Application Center, etc.
Clients: Wandoujia mobile phone wizard, 91 mobile phone assistant, 360 software housekeeper, etc.
wap station: Pickled Pepper, Skynet, Lexun, Yisou, etc.
Web download station: Sky, Huajun, Extraordinary, Green Soft, etc.
iOS version release channels: AppStore, 91 Assistant, pp Assistant, NetEase Application Center, Synchronous Push, Quick Use Apple Assistant, itools, Free Daquan for a limited time.
2) Operator channel promotion: China Mobile, China Telecom, China Unicom

The user base is large, and the product can be pre-installed in the operator’s store, leveraging the capabilities that the third party does not have, and if it is a good product, it can also get its subsidies and support.

The marketing department should have a dedicated channel specialist responsible for communicating and cooperating with operators, and coming up with plans for project tracking.

3) Third-party stores: The above category A all belong to third-party stores

Due to the early entry and the accumulation of users, third-party stores have become the entry point for many APP traffic. There are nearly 100 third-party app stores across the country. The channel specialists must prepare a lot of materials, test, etc. to connect with the app market. The rules of each application market are different. How to communicate with the person in charge of the application market and accumulate experience and skills is very important.

In the case of sufficient funds, some advertising spaces and recommendations can be placed.

4) Mobile phone manufacturer store

Large manufacturers have pre-installed stores in their own brand mobile phones, such as Lenovo Music Store, HTC Market, Oppo Nearme, Meizu Market, Moto Smartware Park, etc. The channel department needs more operation specialists to contact mobile phone manufacturers’ stores.

5) Points Wall Promotion

“Point Wall” is a page that displays various points tasks (downloading and installing recommended high-quality applications, registration, filling in forms, etc.) in an app for users to complete tasks and earn points. Users complete tasks in the application embedded in the point wall, The developer of the app gets the corresponding revenue.

The integral wall is fast, and the effect is obvious. Most of them are in the form of CPA, and the price ranges from 1-3 yuan. However, considering the comprehensive cost of active users, the cost is high and the user retention rate is low.

Companies in the industry include tapjoy, Weiyun, Mi, Wanpu, etc.

Point Wall is suitable for large and funded teams that need to develop users as soon as possible.

6) List promotion

This kind of promotion is an informal method, but it is very popular in China. After all, most Apple mobile phone users will use the APP Store to download APPs. If your APPs are directly in the top few positions, of course, you can quickly get the user’s APP. Follow and get high real downloads at the same time.

However, the price of brushing the list is relatively high. The price of the top 25 in the domestic list is about 10,000 yuan per day, and the price of the top 5 requires more than 20,000 yuan per day. Since this kind of promotion cost is relatively high, it is usually done in conjunction with news hype, which is easy and fast to become famous.

7) Social platform promotion

At present, the mainstream smartphone social platform has clear potential users and can quickly promote products. This kind of promotion basically adopts the method of cooperation and sharing, and there are various cooperation methods. Companies in the industry include Weiyun, The9, Tencent, Sina, etc.

For example, the dating software If You Are the One in June 2010, was self-propagated and promoted on the Weiyun social platform, and the number of users reached 320,000 in the first month of its launch.

8) Advertising platform

The starting quantity is fast and the effect is obvious, but the cost is high. Taking the current mainstream platform as an example, the CPC price is 0.3-0.8 yuan, and the CPA is between 1.5 yuan and 3 yuan.

It is not conducive to the promotion and use of the team before the start-up financing.

Companies in the industry include admob, Domeng, Weiyun, Youmi, Yidong, etc.

9) Exchange amount

For the amount of exchange, the author understands that there are mainly two ways:

In-app mutual recommendation: This method can make full use of traffic and increase exposure and downloads. The magnitude is not large, but the exposure is good. Apps with built-in recommendation bits can exchange the amount of each other, but this requires a certain amount of users. as basic.
Buying volume for volume: If you cannot bring volume to an application or the volume is very small, you can find a network alliance to run volume in exchange for high-quality resources in the application store or convert it into money for promotion. This method is also a more practical way. Stores including Yingbao, Xiaomi, etc. can exchange the amount. Through some agents, you can also exchange the amount with 360, etc., which may have better results than doing CPT directly on 360. Store: CP is generally 2: 1 way to change the amount.
(2) Offline channels

1) Pre-installed by mobile phone manufacturers

It exists from the factory, the user conversion rate is high, and it is the most direct way to develop users.

It takes 3-5 months from submitting test kits for testing – passing testing – trial production – mass production – sales to users.

Promotion cost: The pre-installed payment price of application products ranges from 0.5-1 yuan, and the CPA method price ranges from 1.5-4 yuan. Game products are pre-installed for free, followed by a share model, and the CPA price is between 2-3 yuan.
Industry companies: Huawei, ZTE, Coolpad, TCL, Bird, OPPO, Meizu, Hisense, etc.
Difficulties in operation: There are many brands, many levels of personnel, and many product projects, and a professional team is required to make targeted recommendations and maintain relationships.
2) Parallel import brush machine

Quick start, basically 2-4 days to see users who have flashed the machine, the number is large, basically tens of thousands of devices can be flashed a day.

The phenomenon of re-swiping is serious. Basically, a mobile phone will be swiped 3-5 times from the general approval to the channel to the storefront. The promotion cost increases sharply, the user quality is poor, and it is difficult to monitor.

Basically, the CPA of a single software for brushing is 1-2 yuan, and the price of a chartered machine is between 5-10 yuan.

Industry companies: XDA, cool music, music cool, brush machine wizard.

3) licensed storefront

High user quality, high viscosity, high user payment conversion rate, and fast user speed.

There are many stores, and the training of clerks is complicated, which requires a perfect assessment and reward mechanism.

Basically, the CPA price is between 1.5-3 yuan, and the pre-installed price is between 0.5-1 yuan.

Industry companies: Leyu, Zhongfu, Tianyin, China Post, Suning, etc.

Case: At the end of 2010, Weiyun conducted a pilot cooperation with a well-known chain mobile phone store in China, and put the cooperative CDs in the store for packaged sales to users, and half of the 80,000 sets of CDs were activated.

  1. New media promotion
    Next, Ma Haixiang focused on the new media promotion in the App promotion method, including the following aspects:

(1) Content planning

Before content planning, it is necessary to do a good job in audience positioning, and analyze the core user characteristics.

Adhere to the output of original content, and keep about three interesting content a day in content updates.

Catch up on what’s hot for the week or day.

Creativity, or creativity, lets your product tell a story and anthropomorphize.

(2) Basic brand promotion

Encyclopedia promotion: establish brand entries on Baidu Encyclopedia and 360 Encyclopedia.

Q&A promotion: Establish Q&A on Baidu Know, Soso Q&A, Sina iQ, Zhihu and other websites.

(3) Forum, post bar promotion

Jifeng, Android, Anzhi…, you can see many industry forums at the bottom of mobile phone related websites.

Ma Haixiang suggested that promoters post promotions in two ways: official posts and user posts, and at the same time, they can contact the forum administrator to do some promotions.

After posting, you should regularly maintain your posts, answer questions raised by users in a timely manner, and collect feedback from users so that the next version can be updated and improved.

The first lineup: Jifeng Forum, Android Forum, Anzhi Forum.
The second lineup:, Android Forum, Meizu Forum.
The third lineup: Storm Forum, Wood Ant Forum, DOSPY Forum.
(4) Weibo promotion

Content: Personify the product, tell stories, locate the characteristics of Weibo, and insist on the output of original content; follow up on Weibo to catch the hot spots of the week or the day, and maintain a certain continuous innovation. Here you can refer to the successful Weibo accounts in the same industry and learn from their experience.
Interaction: Follow relevant Weibo accounts in the industry, maintain interaction, and increase brand exposure.
Activities: When necessary, you can plan activities, repost on Weibo, etc.
(5) WeChat promotion

The operation and promotion of the WeChat public account takes a certain amount of time to settle. Here you can refer to a few steps:

Content positioning: Combined with products to make content aggregation recommendation, the content does not have to be much, but it must be precise and consistent with the positioning of WeChat.
Seed user accumulation: In the initial stage, a KPI indicator can be given, a threshold of 500 fans, and seed users can be recommended by colleagues, friends, partners, Weibo, official website, etc.
Accumulation of trumpet accounts: Open WeChat trumpet accounts and import target customer groups every day.
Trumpet Guide Tua: Recommend WeChat public account through the accumulation of fans of trumpet, and import fans to WeChat public account.
WeChat mutual push: When the number of fans reaches a certain expectation, you can add some WeChat

bookmark_borderOperators must-see: 19 ways to promote your app for free

It is very easy to develop an app, but difficult to download it. Master Cicada believes that in most cases, it takes a lot of work and patience to continuously increase the downloads of the app. We all know that there are more than 2 million apps on the App Store, and the average app is getting harder and harder to be seen by users. And without any popularity, an app may die slowly until it disappears.


In fact, there are many ways to help an app improve brand reputation, rankings and downloads without spending a lot of money. We all know QQ and WeChat, these applications have generated a huge buzz in social media and are ranked first in the APPStore all year round.

It is difficult for us to become the next QQ and WeChat. Their success is difficult to replicate, but it does not mean that we cannot succeed in the mobile Internet. Among them, the primary condition for success is not only to have a good product, but also to think about how to launch the APP. Let’s take a look at the 19 free APP promotion methods summarized by Master Cicada for everyone.

  1. Create a unique website for the app. This will make our APP have a strong amount of information, and can provide content support for the application. Unlike the APP application description page (in the Google Play Store or Apple App Store), the website is completely customizable without any restrictions, so you can use the website to introduce our application as much as possible.
  2. Build a blog. In addition to the website, it is recommended to create a blog (attached to the website) to regularly publish news about the app or valuable content around the app. Interesting and touching. That way, articles may be shared via social media, and when potential users enter the site…the app will remember it.
  3. Build a social presence. Try to choose 3 or 4 of the most popular and relevant social media, such as Sohu We Media, Toutiao, Zhihu column, etc. And develop different content strategies for them. Finally, using these resources to share the wonderful content and news of the APP gives us more opportunities to let the APP be known and spread by users. Word of mouth is a powerful weapon in applied marketing strategies, and these channels can also be used to disseminate information on our website and blog.
  4. SEO optimization. Strive to improve the SEO ranking of your website, continuously obtain free long-tail traffic from the PC side, these traffic can be our potential users, and continue to improve the user experience of the website, I believe that as long as these two points are achieved, the website traffic There will be quite a few converted into our APP users.
  5. Create a promotional video. While trying to make a creative and attractive promotional video. Put it on various video sites and share it on social media and your website.
  6. Ask your friends to tell their friends. As we said, word of mouth is very powerful and can spread anything online and offline very quickly. You just need to start now, use your close relationships as a starting point, and ask to start spreading your app out. If you can’t let yourself spread it, how can you let others spread it for you?
  7. Social groups. Social media is full of specific groups, post content and share your website URL wisely. and find groups of people with common interests related to your app. Such as QQ group, WeChat group, etc., because their interests are related to your APP attributes. Therefore, they may be interested in what you have to say, remember! The most primitive way is often the most effective way.
  8. Get well-known bloggers to talk about your application. Get in touch with their editors and try to do an interview. If you are a game APP, you can try to contact a more well-known game information website and sell your APP in a creative way. At this time, resources are still very important.
  9. Use the media to send out great press releases. PR is very important, use it to announce your app and its core functionality. It will increase your visibility, especially if you are handed out by the mass media, it can be very effective, use screenshots in press releases, and leave a link to download the app.
  10. Make your app free at launch. If your app is paid, start it free. The goal is to get as many customers as possible to download your app. After the free time, it will incite the curiosity of users and drive more downloads.
  11. Ask for comments. Do everything possible to ask users to review apps. Reviews and ratings affect an app’s ranking in the App Store. It’s best to use the pop-up message asking for a review after 5 or 10 uses of the app, but not too often.
  12. Try to get VIP referrals. The VIP here refers to people with a certain influence, try to get them to use our APP, and write a small gift. Then showcase it on our website, blog, social media.
  13. Participate in relevant APP competitions. By participating in the app contest, you will gain visibility and awareness, as well as some press coverage. If you win, you get an award, which makes your app even more credible.
  14. Promote APP anytime, anywhere. A good (and very simple) way to mention your app is in our email signature. Put your website URL or download link next to it. It may not be very useful, but what if your team, employees, friends all do this? It will always work, more or less.
  15. Hold relevant competitions. Several creative competitions can be organized within the APP to promote the APP. For example, dating apps allow users to post their funny love experiences in the app and on social media, and mention the app. The winner is given a certain reward. This also encourages user interaction within the app and increases the app’s visibility.
  16. Regularly upgrade your application. Keeping the freshness of the APP helps to increase the user’s stickiness and activity to the APP. and notify audiences directly using social media, and also to describe updates in the app store and in the app
  17. Always react to negative or positive reviews. Whether users comment on social media or directly in the official QQ group, always respond to negative information as soon as possible. Don’t leave unanswered content, always find a solution for your users and tell your users. Be honest and transparent during this period. If your reply makes users happy, they may tell the world how good you are.
  18. Try answering questions on various popular forums. Answering potential users’ questions with valuable content and relevant answers will increase your app’s exposure. The premise is that you are a problem solver, otherwise, don’t be too self-promoting, it is easy to cause resentment.
  19. Reward your most loyal customers. The important thing is to nurture fans’ interest in the app’s sustainability and thank them. It’s actually quite simple. Send a congratulatory email or text message on your birthday to show your fans that you’re happy for them to use your app and hope They become ambassadors for our app, in short, get as close to them as possible and build a strong relationship.

Well, that’s all for this article. I hope these 19 free APP promotion methods are useful to everyone. Finally, don’t forget that ASO optimization is also absolutely necessary. I hope everyone will have a very good result in the upcoming 2017.