bookmark_borderPromotion Strategy and Planning for Mobile App Launch

The improvement of a a success app is simply the primary step, what’s greater essential than the previous is the operation of the app.

APP is like a “star” that wishes non-stop investment, and wishes to create “topics” to draw customers, counting on model through model optimization and improve and sufficient content material and sports to support, in any other case it’ll quickly die out in humans`s view.

In fact, app promoting is much like the promoting of different items or services, which may be done through relating to the idea of advertising. Basically, the 4Ps of advertising (Product, Price, Place, Promotion) is a well known structure. Although there are a few different P’s brought afterwards, basically, it can’t be separated from this framework.

Place: Use network promoting
If you have already got your very own network, I agree with your app may be greater or much less advanced for the wishes of the network, or you’ve got got already predetermined which sort of network your customers belong to. So, begin with those present groups first.

You can begin interacting with those groups withinside the manner of improvement, and publish a few information to them first, and via their enjoy sharing, you cannot most effective make your app meet the real wishes, however additionally cause them to count on it. When it’s far released, you may have the primary customers immediately. If you simply do not know in which to discover those groups, Facebook is a superb area to begin.

Price: Multi-pricing approach
Don’t underestimate how plenty a small app costs, however the pricing approach in the back of it calls for loads of care. Basically, the pricing is to undertake the manner of unfastened ~ xx.99. First of all, it relies upon on the primary supply of earnings you presume, in case you want to income through advertising, unfastened is greater suitable. But in case you need to depend upon income as the primary channel, you may set a unique fee variety, including unfastened for a constrained time, or unfastened for a constrained time.

Of course, you want to do an excellent marketplace evaluation to buy app installs look in which the fee variety of homogeneous packages are, and you may compare your strengths and variations as a foundation on your pricing.

Promotion: Interesting promoting approach
Promotion is constantly effective, however there are numerous thrilling approaches to do it except the “constrained time most effective” approach. For example, Blue Monday most effective (Blue Monday special, in case your goal is a set of running humans and your application occurs to be to be had for boredom), or Lady’s Special (released for women). This can motive a few communique and additionally acquire a few member records, a double shot.

Product: Product description
A splendid icon is definently essential, and it may be stated to be an immediate aspect affecting the primary impression. Not most effective that, however for a few humans, they do not need to position an unsightly app icon on their phone’s screen.

No rely how plenty textual content is written, a few humans simply do not have the staying power to examine it all. It’s higher to position the screenshots at the Internet in order that customers can see what is going on on, in any other case who might dare to pay for an utility in which they cannot see anything? Don’t strive to mention which you are afraid that a person will replica it, due to the fact if he simply needs to, he can simply pay for it.

Customer Relationship Management (CRM)
Build up your consumer database through all manner possible, whether or not it is through signing up for emails or getting records via Facebook, in short, one greater is one greater.

Once you’ve got constructed your member profile, all you need to do is keep that relationship. Continuously maintain customers knowledgeable of follow-up developments, so that they’ve a experience of non-stop involvement and stickiness. In this manner, you may have a primary patron on your subsequent utility.

Perform applicable evaluation
Keyword advertising is constantly a totally essential a part of the Internet. You can visit google adword to research the key phrases which are without problems located withinside the marketplace, in order that your app may be located in locations apart from App Store or Android Market.
In addition, even as selling, remember to research a few applicable data, including the wide variety of downloads, frequency, ranking, and income, which may be used as the premise for adjusting your income approach.

bookmark_borderMake Your App Standing out By Choosing the Right Keywords

For builders, the way to pick powerful key phrases and expand a terrific key-word insurance plan is the maximum vital basis of ASO optimization, so the way to pick the “first-class” key phrases for the app has turn out to be a talent that builders want to master.

How to choose out the first-class key phrases
At present, there may be one maximum vital and unmissable degree for the “first-class” key phrases beneathneath the quest set of rules and rating regulations of App Store: excessive seek index and occasional opposition.

Since “seek” has turn out to be the primary manner for customers to down load apps, the primary reason of placing key phrases for apps is simply to enhance the discoverability of apps.

The key phrases with excessive seek index and occasional opposition can substantially boom the risk of the app being uncovered to the customers` eyes, as a result growing the risk of the app being downloaded.

We all realize that there may be a index of the facts withinside the App Store, and every key-word corresponds to an index.

So what’s the index? The index represents the hotness of the key-word, representing what number of human beings are looking for the phrase. The greater human beings look for the identical phrase, the better the hotness index of the key-word.

buy app reviews

The index is a facts used to reveal the quest extent of key phrases in keeping with the App Store seek regulations. According to the index placing regulations, the quest extent of key phrases beneathneath 4650 hotness is much less than 1 a day.

As the quest hotness price and the wide variety of searches are one-to-one correspondence, then if there may be a hotness price similar to the wide variety of phrases, accounting for the most important share of all phrases, then the hotness, similar to the wide variety of searches is 1.

According to the real experience, the every day seek phrases, warmness price must be at the least extra than a hundred. due to the fact the warmth price of much less than a hundred phrases, essentially a few app call with none comments, or a few very lengthy phrases.

According to the records of the warmth price of all seek terms, there are approximately 210,000 key phrases with a warmness price extra than a hundred. Among them, the maximum phrases with a warmness price of 4605, there are 58,000, the share of approximately 28%; and the second one is the warmth price of 4606 phrases, simplest 9,000, accounting for four%.
4605 warmness price of the phrase some distance greater than the wide variety of phrases similar to different warmness, so it may be assumed that the price of 4605 warmness similar to the wide variety of searches for 1.

Of course, the facts of 28% additionally indicates that the share of lengthy-tail phrases in Appstore is greater than different platforms.

Estimated seek site visitors in keeping with the wide variety of downloads
Apple’s statistical system, the middle facts is specifically the app content material web page show extent and the actual down load extent, due to the fact the show extent supply isn’t given, this facts price is small, we specifically use the down load extent facts.

The difficult concept is that the app downloads are known, then kind of 65% of the downloads are added with the aid of using the quest, and maximum of the downloads of an app are added with the aid of using the phrase with the best hotness and the primary rating, the usage of this process, we will kind of estimate the phrase with the best hotness and the corresponding seek extent.

50% to a hundred% of App downloads come from seek, the legitimate facts is 65%. But thinking about that maximum of the App isn’t at the top150 listing, it may simplest be acquired thru seek, and the share of downloads from the listing of App, specially the top ones, will glaringly be larger.

The conversion fee from seek to down load is calculated in keeping with 2:1 to four:1, that is, 2 to four instances of seek can produce one down load.

This ratio comes from a few Android marketplace records, due to the fact the app keep does now no longer have first-hand facts, briefly can simplest be calculated in keeping with this ratio, wherein the conversion fee of enterprise phrases could be lower, logo phrases could be better.

seek extent all corresponds to the best app hotness, rating first a seek term. If there are multiple warm phrases, lightly divided seek extent.

We primarily based totally at the above assumptions, mixed with a number of our real rush rating experience.

We use the facts becoming technique to get the correspondence among the hotness price and the quest extent. Some normal warmness diploma price similar to the quest extent is proven withinside the following table.

bookmark_borderWhats the different of oraganic and Paid Downloads?

Getting downloads is the principle reason of ASO optimization. The down load visitors we’re speakme approximately is the natural App installs, that’s to make the product get extra publicity after ASO optimization, in order that extra customers can see it extra without difficulty after which down load it. So, what number of herbal downloads are we able to get after doing the everyday ASO optimization? This is the query we are able to talk today.

What is natural App installs and paid downloads?
Organic Installs – refers back to the app downloads and installs from the herbal and unfastened visitors, now no longer belong to advertisements or different paid buy app reviews merchandising channels. Normally, the conduct that customers input the app save to look and down load with the aid of using themselves belongs to natural app downloads.

For entrepreneurs, herbal downloads do now no longer in reality suggest unfastened app downloads or non-correct marketing. Many entrepreneurs will sell their App`s on multi-channels which includes social media or move media earlier than their apps released into the app save, and the visitors from those non-paid merchandising channels is likewise known as herbal downloads or natural visitors.

And with the upward thrust of Internet media, natural visitors surely refers back to the most quantity to the visitors delivered with the aid of using aside from marketing and marketing. In actual terms, natural installs are known as as such while a person installs an app with out at once responding to a cell marketing and marketing campaign.

Paid downloads – are usually refers back to the app downloads from advertisements or different paid merchandising channel, additionally encompass the conduct that at once purchase app downloads and installs. And the paid promotions that convert unfastened visitors into energetic downloads included.

The motion of retaining a sure quantity of paid downloads and fine evaluations for the duration of a length will sell the App`s rating to pinnacle withinside the app save, ensuing in natural visitors, which in flip converts into energetic downloads, which might be natural App Installs.

The App keep discovery boom loop
The Apple App Store and Google Play Store care approximately one component above some other whilst finding out which apps or video games to floor to their customers. That is the consumer enjoy. Both systems are deeply invested in getting customers to discover extraordinarily great apps so that it will provide them the first-rate enjoy round what they’re searching out.

They need to do it as quickly as possible (much like how Google desires to provide a consumer the solution he/she is searching out with out them going again to go looking outcomes and persevering with to go looking).

We analyzed App Store and Google Play data — Billions of impressions and masses of tens of thousands and thousands of installs — which confirmed us that one of the maximum crucial metrics the systems are the use of to decide the recognition of an app is the come and speed of first-time installers. Remember, those are App Units in App Store Connect terms, or Store Listing Acquisitions, New Users in Google Developer Console terms.

Both systems are taking the idea that the extra new customers putting in the app, the extra probably that it`s a famous app that customers love, in addition to the perception that an app that grows in new customers very rapid is possibly too modern day and really well worth surfacing.

Brand extent dictates seek extent
Your app keep seek extent includes main “buckets”. The first, branded seek (searches to your emblem call), the 2nd, searches to your “style” key-word. These “style” key phrases are fashionable key phrases that a person searching out an app to your class buy app installs could use whilst looking the app stores (for example, “reasonably-priced flights”).

You can not manipulate the style key-word extent. It represents the overall call for to your class (for example, the hunt extent for flight key phrases dropped considerably whilst COVID-19 erupted, out of doors of any flight app manipulate). But, you could manipulate the emblem part of your seek extent. We located a sturdy correlation among precise advert channels and branded seek.

Each key-word has a reputation rating withinside the App Store, uncovered thru Apple Search Ads that displays its relational seek extent (Five being the lowest, and a hundred being the highest).

We located that once growing advert spend in precise channels and campaigns, you could growth branded seek. The common sense is quite simple, extra customers are uncovered on your emblem, and a element of these customers aren’t immediately responding to the advert however attempting to find the emblem call later on.

But knowledge this courting is important to connect the cost of extra emblem seek extent and installs to the paid campaigns chargeable for riding it.

Category rating dictated through overall App Units
The 2nd perception is that your overall extent of app gadgets dictates your class rating or first-time installs. We noticed a sturdy correlation among what number of new installs you are riding on your rating to your class charts. This would not imply there may be a one-size-fits-all equation for what number of new installs you want to rank #1 to your class. It relies upon on diverse factors, together with:

UA seasonality — the extra paid consumer acquisition (geared toward new customers) your class competition are going for walks at a given factor in time, the tougher it will likely be to outrank them (as you will want to power extra new installs in evaluation to them). It may alternate through the years as agencies growth/lower their paid UA spend. For example, round Black Friday and Christmas, it is probably tough to attain the pinnacle rating in classes together with Shopping as agencies dramatically growth their UA budgets round those times.

The class you are in — our class dictates your rank competition. Suppose you are competing in a class with many massive builders spending tens of thousands and thousands a month on UA. In that case, it will likely be lots tougher to contest than going after a excessive rating in a much less aggressive class.

This lever you could use immediately influences your App Store Browse or Google Play Explore impressions and installs as extra browsers can be uncovered on your app keep list in Category charts.

Understanding why this occurs is likewise critical; now no longer all paid campaigns will make a contribution on your new installs extent. A paid marketing campaign solely centered at the re-acquisition of lapsed customers will now no longer flow that needle at all.

Many groups leave out the factor whilst attempting to drag this lever as they examine MMP installs in preference to platform-suggested (App Store Connect/Google Play Developer Console) first-time installs.

For example, a paid marketing campaign that drives extensive new installs (that by no means open the app) is probably including cost thru this lever however may not display up as such in an MMP dashboard because it best reviews installs that open the app.

The best manner to recognize which advert channels and campaigns are riding new installs that assist pull this lever is through reading the overall performance of spend on pinnacle of recent deployation extent as suggested withinside the app keep builders’ consoles.

Run App Store innovative experiments and trying out in opposition to new customers to enhance CVR
Using a paid person acquisition finances to enhance natural installs thru both of those levers is simplest one step of the process.

We additionally determined that entrepreneurs of the maximum a hit apps and video games create a compounding impact with the aid of using optimizing their app keep web page creatives for brand spanking new customers.

By going for walks experiments and locating the creatives and messaging that`ll force new installs from new and large audiences, those apps maximize the quantity of natural installs they get from seek consequences and class charts, even similarly buy ios app installs growing the quantity of recent installs and solidifying their position.

This extra lever (that contributes to the alternative ‘s success) may be found out thru going for walks app keep innovative experiments and trying out in opposition to new customers and audiences.

The manner to boom natural App installs. How to develop the natural installs begin from paid down load?
How the paid down load force the boom of natural installs?
The connection among paid person acquisition and natural person acquisition is critical to maximizing cellular boom. It would not count in case you are running for a cellular sport or an app; there may be one not unusualplace thread that flows thru maximum a hit apps and cellular video games, folks who develop quicker than all others: They join among paid and natural installs, and that they use it to create compounding boom.

A cellular boom group that’ll apprehend the relationship among paid and natural will comprehend one of the maximum impactful levers to force natural set up boom. Instead of viewing natural installs as “falling from the sky” with out a actual manner to manipulate and have an impact on them, they take a systematic method to natural installs. This clinical method lets in them to take gain of one of the maximum famous boom loops in cellular — the App Store/Google Play discovery boom loop.

bookmark_borderMusk threatened to realize the “symbiosis” of human brain and AI

Elon Musk has invested in lots of era projects. Among them, Tesla and SpaceX have lengthy been well-known. But Neuralink, is every other matter.

Neuralink is a futuristic employer based via way of means of Musk. According to Musk himself, the Neuralink undertaking is to achieve “symbiosis” among the human mind and synthetic intelligence.

Essentially, the employer`s fundamental project is to expand mind-laptop interface era, that is to implant microchips withinside the human mind–the microchips can file mind hobby and follow a few type of stimulation. Once this era is effectively developed, it is able to convey remarkable assist to the studies and remedy of neurological diseases. Musk believes that the era may be seemed as a FitBit product worn withinside the mind to a few extent.

Neuralink turned into set up in a low-key way in 2016, however it turned into uncovered the subsequent 12 months. But it wasnt till 2019 that Musk and the Neuralink crew confirmed their era stay for the primary time, the employers first public appearance. Currently, Neuralink is growing devices: one is a mind chip, and the opposite is a robotic accountable for implanting the chip into the mind.

mind chip transplant robotic
The mind chip beneathneath improvement is ready the dimensions of a coin and may be embedded withinside the skull. An array of tiny wires extends from the chip and is fanned into the mind. Each cord is ready one-20th the diameter of a human hair. The 1,024 electrodes on those wires correctly reveal mind hobby and additionally follow electric stimulation to the mind. The tracking records may be wirelessly transmitted to an outside laptop thru the chip for studies via way of means of researchers.

The mind-chip implant robotic works a piece like a stitching machine, the usage of a stiff needle to pierce the chip’s bendy wires into the mind. In January 2021, Neuralink launched a video displaying how the robotic works. Musk stated that with this machine, the implantation of Neuralink chip electrodes might be as easy as laser-assisted imaginative and prescient correction surgery. Although Musk’s declaration is a piece bold, a few neuroscientists accept as true with that this robotic product does have a few promising functions. For example, in the course of the operation, the placement of the mind will circulate barely with respiratory and heartbeat, and the robotic will mechanically alter the placement of the tough needle in actual time to evolve to this movement. Neuralink is growing the underlying era for the eight-foot-tall robotic designed via way of means of Woke Studios.

In 2020, Neuralink effectively implanted a mind chip into the mind of a pig, and confirmed to the outdoor global for the primary time in a avenue display months later how the chip placed withinside the pig’s mind can transmit records to the outdoor in actual time. In a demonstration, the chip as it should be expected the placement of a pig’s limbs even as strolling on a treadmill, and recorded the neural hobby of a pig because it foraged for food.

Musk on the 2020 Roadshow
Professor Andrew Jackson, a neuroscience professional at Newcastle University, stated that the usage of 1024 channels isn’t unexpected in phrases of era itself, however the electronics accountable for the wi-fi transmission of channel records are very advanced. very good. “The era could be very strong from an engineering standpoint, however instead mediocre from a neuroscience standpoint,” he stated, including that the Neuralink chip’s wi-fi relay era will enhance the clinical welfare of lab animals. , to relieve the struggling of experimental animals. Currently, maximum neural interfaces utilized in animals require connecting wires that byskip thru the skin.

In April 2021, Neuralink’s era has taken it a step further, displaying the outdoor global how a macaque can play video video games with its mind. A video launched indicates that a macaque can actually fly a ping pong online game with simply the mind of its mind.

Although Musk boasted approximately Neuralink’s cutting-edge technological progress, withinside the eyes of neuroscientists, this isn’t a remarkable progress. Implanting neural-mind interfaces in primates that permit them to manipulate gadgets on frozen games a display has genuinely been accomplished in labs as a ways returned as 2002, and its origins may even be traced returned to the 1960s.

Musk and his macaque friends
None of the technology Neuralink has confirmed up to now has been mainly groundbreaking, however neuroscientists were inspired via way of means of the employer’s capacity to combine technology. The magic of Musk is that he has correctly packaged and included a big variety of laboratory technical consequences and mixed them with wi-fi relay era.

Human mind implant chip timeline
Musk has again and again set a timetable for while the mind chip may be implanted withinside the human frame.

In 2019, Musk first expressed his preference to implant mind chips into the human frame via way of means of the give up of 2020. But in May 2020, Musk stated on a podcast that Neuralink could start human checking out inside a 12 months. In February 2021, he made the identical declare again.

Experts have been skeptical approximately the timeline on the time. Given that mind chips stay withinside the human frame for a lifetime, protection checking out calls for implanting the chip in animal take a look at subjects (commonly primates) and leaving it there for an prolonged time frame to check tool longevity. Some specialists stated that the protection checking out method can’t be accelerated, and we are able to best wait patiently to peer how lengthy the electrodes may be used withinside the frame. If those electrodes are to ultimate for many years withinside the frame, then the take a look at time ought to be short.

By the give up of 2021, Musk modified his story, pronouncing that Neuralink turned into prepared to begin human checking out the 12 months after the United States Food and Drug Administration accepted human trials. He later reiterated the declaration on Twitter. But later, Musk up to date his plan again, pronouncing he was hoping to begin human checking out in 2022— years later than he at the start envisioned.

bookmark_borderThis best ASO Strategy will Get Your App Better Reviews

What is the fine manner to growth the wide variety of critiques in your app?
In the fierce worldwide competition, a way to make your app greater increase app ranking seen withinside the app keep is crucial.

Getting app critiques performs an critical function in attracting ability customers to discover your app and down load it, which makes it feasible to buy paid capabilities and services. The ASO World crew right here offers a few techniques for reviewing fast-developing applications, and we are hoping they’ll gain you to get greater superb critiques.
Get Your App Better Reviews
6 clever methods assist you to get greater critiques:

  1. Ask influential app reviewers to assess your app
    Influential reviewers generally have a big wide variety of unswerving fans, who behavior critiques earlier than the app is released, and that they regularly deliver you quite a few downloads and reviewss.
  2. Ask your unswerving customers to fee and critiques
    Connect with unswerving customers who’re inquisitive about your app and ask them to percentage your app on social media or blogs, make bigger to app evaluation sites (or blogs), and ask them to study your app.

If you’ve got got an present utility with a big wide variety of unswerving customers, it takes much less attempt to persuade customers to undoubtedly fee the brand new utility. If unswerving app customers have an awesome revel in withinside the app, they may be much more likely to offer support. It is a mistake to directly “begging” for app critiques, and placing a easy query could be a higher option.

When a consumer chooses “No, thank you”, it way that they’ll now no longer provide you with a superb evaluation. When the consumer clicks “Yes”, this may make them the utility evaluation page. The above incentive rewards may additionally cause unswerving customers to undoubtedly fee your new app. In addition, the concern of permitting unswerving customers to buy keyword installs revel in a paid function could be higher.

three. Require customers to fee in trade for sure benefits of the app
By inquiring for reviewss out of your present customers. This may be carried out withinside the app, or it could be carried out via way of means of sending an electronic mail while the consumer arrives on the AHA second of the app (for example, passing a level, finishing a mission, etc.) Apple now has a few new tips to require critiques in iOS apps: you mayt select the time and location, so that you cant are expecting whether or not a evaluate can be five stars.

  1. Use App Review plugin
    One of the best approaches to growth the variety of critiques is in-app score requests for iOS and custom requests for Android.
    For iOS, you may use the StoreKit framework to ship in-app score requests. This approach permits customers to fee your app with out leaving, which allows to seriously growth the variety of scores and critiques.
    However, embedding in-app scores will growth the possibilities of having fantastic and bad critiques. Therefore, timing is crucial while thinking about imposing in-app score requests to get extra fantastic requests. When the consumer is interacting together along with your app, do now no longer disturb the consumer-for example, gambling a sport or writing notes.
    Although local in-app scores requests are best to be had for iOS, you may create custom requests for Android.
    five. Use your social circle
    Another manner to get fantastic critiques is to inspire your buddies or household for your social circle. Set up contests to praise the pinnacle three individuals who get the maximum fantastic critiques of loose gifts, paid capabilities or offerings for your app.
    The contest have to be made transparent, as a minimum who the contestants are and the way to select the winner. This is now no longer “request”, but “invite” them to win some thing in trade for fantastic critiques. Everyone likes loose things, so they’re much more likely to offer your app a fantastic evaluate to get rewards.
  2. Purchase critiques
    Choosing a evaluate carrier company wisely, doing an inexpensive optimization strategy, and controlling your app`s set up volume, critiques and score ratio is a important link.
    The tremendous set up and reviewss are genuinely safe, and the content material of the reviewss is personalized, and all reviewss are performed via distinctive devices. Related offerings of ASO World, superior algorithms can make certain the clean distribution of critiques during the time period.

Important elements to enhance iOS app opinions.
Review plugin
In the utility layout phase, it’s far constantly endorsed to consist of an utility evaluate plug-in withinside the utility layout. This is a totally smart manner to get opinions and scores, and this approach is utilized by a big wide variety of developers. Pop-up home windows are glaringly annoying, so be careful. The app have to ask for reviewss at a given time or after the consumer completes its task. In this manner, the risk of acquiring a evaluate will boom.

Ask customers to view your app and in go back. It may be a reduction coupon or an improve to a brand new weapon in an arcade recreation. The praise may also depend upon your utility. No rely what rewards you get, you’re much more likely to get opinions on this manner buy app installs.

Customer Support
Let us go back to the basics. If we need to recognise something, the perfect manner is to ask. But glaringly, it’s far unwise to call/textual content your customers and maintain asking them to opinions to your utility.

The first-class manner is to combine assist on your utility. People like apps/merchandise with accurate customer service that may be used to acquire opinions. The integrated patron assist phase of the app itself will inspire customers to apply it. During the assist process, reviewss and scores may be collected. This is a totally realistic step and may assist acquire remarks.

Contests and bonuses
A accurate manner to take part on your customers is to contest and award them bonuses. Suppose there may be a opposition in that you ask customers to offer remarks on a specific utility. In go back, you could praise them with an prolonged trial duration or a loose top rate account.

Basically something you could afford. Rewards may be appealing and may impact human beings to do what you need. This turns into less difficult in recreation applications. You can reserve tasks/levels to finish remarks at the utility. There are many methods to optimize on your utility. Only you want to be innovative, yes, you really want to assume broadly.

The capabilities of the iOS App Store and the Play Store are the same. People write opinions, and its thru those opinions that the apps rating will boom. It also can boom the goodwill of your logo and have to consequently be taken into consideration an vital component of utility development.

There are many methods to do this, and increasingly more innovative techniques have to constantly be sought to enhance and essentially get greater opinions in their apps. After that, this can most effective decide the fulfillment of your utility business.

How do opinions have an effect on the rating of apps withinside the app shop?
Among the numerous rating influencing elements of the app shop, the wide variety of downloads and opinions of the app are very direct elements. The set of rules of the app shop believes that those associated records constitute the recognition of your app amongst customers. The following info are what you want to pay interest to.

Build the apps your target target market needs
Your utility have to consciousness available in the marketplace segments that customers are involved in. There is a fashionable idea called “toothbrush test”. If you increase a product that customers can not lack, and also you need to apply it each day (including a toothbrush), then you’ll be the proper manner to come to be a famous developer. The Play Store measures the quantity of time human beings spend at the app each day, retention time (what number of customers uninstalled your app in step with one hundred downloads) and frequency of use.

bookmark_borderget more positive reviews and higher retention rates in turn, improving your ranking on Google Play

Before you start doing all that crazy stuff in order to secure a higher spot, it is essential that you understand how Android apps are being evaluated in the market. Considering the obvious fact that your Android apps success can be measured in the number of downloads it gets, as well as the number of people who are happy with their user experience,Guaranteed Ranking heres everything you need to know about improving app rankings in the Play Store. By understanding how users are using your Android app, you can make improvements in design, fixes bugs, and thereby get more positive reviews and higher retention rates — in turn, improving your ranking on Google Play.
Improving your apps conversion rates and driving organic downloads plays a similarly big role in optimizing for the App Store. With the data and algorithms from Gummicube, you can enhance each and every element of app store optimization: App titles, app keywords, app descriptions, app logos, app screenshots, ratings, and reviews.
Effective app store optimization can be achieved by including popular (and accurate) keywords in the title and description, as well as by making sure that your users regularly submit favorable ratings and reviews. You can even leverage reviews and media coverage to figure out which keywords may be applicable to your app. When you are drafting an app description, you can concentrate on the most relevant keywords users are likely to associate with your mobile app.
If you have no keywords present in the title or description, your apps chances of ranking for this specific search query are significantly lower. Including keywords in the name of your app will increase its visibility on app stores, which will, in turn, increase the downloading rates, and if more people are downloading your app, then it is going to increase app store rankings dramatically. If you optimize your apps title, name, keywords, screenshots, etc., you will have taken a big step toward having a healthy app rank and getting more downloads organically.
Whether it is keywords relevance or the app description, be sure to stay up to date with the trends of the industry regarding what app stores are including as part of their ranking factors, and update these aspects of your app when needed. You should be choosing the best keywords, optimizing the description, screenshots, photos… anything that could help in the rankings of your app. Because of that, keyword research is vital for all digital marketing campaigns revolving around improving app store rankings and traffic with App Store Optimization (ASO).
Yes, from your title, to the description, to your apps content, keywords are extremely important for ASO, whether it is for the optimization of the Google Play Store or the optimization for the iOS App, keywords are always playing a major role, and, as mentioned before, keeping up with your keywords is not a one-time affair. While ranking on top 25 of overall free apps in US will take nearly 80k downloads per day in order to be considered, for paid listings, less than 10k. Positive reviews from fans of your mobile app, maybe declaring it as worth downloading,buy keyword installs or saying that it provides great UX, are extremely important for ranking on every app store. The number of downloads your app receives within its first days will impact your apps rank and validity within the store.

bookmark_borderThe most complete and detailed APP operation and promotion planning plan in history

For a successful application, developing an APP is only the first step. More important than the former is APP operation. APP is like a “star” that needs to be constantly packaged and invested. It needs to constantly create “topics” to attract users. It relies on the optimization and upgrading of one version and enough content and activities to support it, otherwise it will soon disappear from people’s attention. in view. Therefore, what is more difficult than APP development is the follow-up operation and promotion.

At present, there is no very clear channel and method for APP promotion in the market, and everyone is in the stage of exploration. In addition to the regular Android and Apple markets, the rest of the promotion channels and methods vary from company to company due to different resources. Here, the author specially compiled the most complete and detailed APP operation and promotion planning plan for everyone.

  1. Competitive analysis
    The APP analysis method is the same as the competitive product analysis done when analyzing any product. Here, the content of some competitive product analysis summarized before is sorted out. The content is more suitable for newcomers and is shared with everyone.
  2. Select competing products and do a good job in positioning
    Generally speaking, it is best to select two products for competitive analysis, and at most three. So, how do we get competing products?

Baidu searches for similar product keywords. Assuming your product is a card game with the theme of the Three Kingdoms, you can enter the main keyword “Three Kingdoms”, which is generally ranked in front of the natural ranking. The products in front of Baidu’s bidding promotion are all competing products.
Use keywords to search in major mobile application markets, such as application market, application treasure, pea pods, etc.
Find the latest information on industry websites.
Consulting websites such as iResearch, DCCI, Alexa, etc. are relatively reliable channels.
There are other methods, such as obtaining competitor information through participating in industry exhibitions, peer exchanges and other channels, which will not be introduced here.

  1. Competitive analysis to draw conclusions
    Choose an appropriate analysis method to analyze, and draw conclusions based on the analysis. Generally speaking, a more comprehensive competitive product analysis should be carried out from the aspects of users, market trends, functional design, operation and promotion strategies, etc. Here we refine it into the following dimensions:

Market trends, industry status
Competitor’s corporate vision, product positioning and development strategy
Target users
market data
Core functions
Interactive Design
Product advantages and disadvantages
Operation and promotion strategy
Summary & Action Points
For the marketing director of the mobile Internet department, you can only care about the market part, and you can ignore the function and design. For example, analyze the competing products from the parts 1, 2, 3, 4, 7, and 8, focusing on market data. and operational promotion strategies.

Taking a mobile travel APP as an example, the operation data can be analyzed from the number of downloads, the number of users, the retention rate, the conversion rate, the number of active users, and the active time.

Operation and promotion strategies can be analyzed from the channel management of competing products, such as application market launch, mobile forums, market activities, press release, social media performance, etc.

  1. According to the conclusion, make recommendations
    Through the analysis of the above competing products, we can roughly draw a conclusion with relatively market commercial value, and then formulate a reasonable APP operation and promotion plan based on the conclusion.
  2. Product positioning
    The importance of product positioning can be seen in a separate discussion of product positioning. Clear product positioning and target user group positioning are the cornerstones of operation and promotion; the more thorough and clear the target user group analysis is, the more critical it is for later product promotion.
  3. Product positioning
    Describe your product clearly in one sentence, and what kind of product you use to satisfy users or user markets, such as:

Momo: a location-based mobile social tool.
Qzone: A platform for asynchronous information sharing and exchange, which is a supplement to the QQ instant messaging tool.
91 operation network: share Internet products, e-commerce operation dry goods.
Cool social: Pay attention to the development trend of mobile social and explore the business value of mobile social.

  1. The core goal of the product
    The product goal is often expressed as solving a problem in the target user market. The more thorough the analysis of this problem is, the more accurate the product core goal is.

For example: 360 Security Guard solves the security problems of users using computers; WeChat provides users with mobile applications for smooth voice communication.

  1. Target user positioning
    Generally, target user groups are positioned according to the dimensions of age, income, education, and region.
  2. Characteristics of target users
    (1) Common user characteristics: age, gender, date of birth, income, occupation, place of residence, hobbies, personality characteristics, etc.

(2) User skills: proficient in computer office, strong foreign language ability.

(3) Features related to the product:

E-commerce: shopping habits, annual consumption budget, etc.
Dating class: single or not, mate selection criteria.
Game category: Do you like 3D games and whether you have experience in the same type of games.

  1. User role card
    Create user role cards based on target user groups around target user characteristics.
  2. User usage scenarios
    User usage scenarios refer to putting target user groups into actual usage scenarios.

Taking the above APP as an example, Zhang San came to a sporting goods store in Wanda Mall every day and saw the price of Kobe’s second-generation sneakers at 1,400 yuan. The price is 810, and the APP proactively suggested that it should be purchased on JD.

  1. Promotion plan
    In the mobile Internet industry, the start-up company market is suitable for multi-faceted attacks, trying all possible ways and means, and maximizing the brand effect with the smallest investment.

Out of the 100 methods that I thought of, I constantly tested the most effective method, eliminated 99 of them, concentrated the resources in my hand on a possible outbreak point, kept zooming in, kept analyzing, and waited for the outbreak. Eventually attract more registered users and increase their market share.

  1. Channel promotion
    APP operation is inseparable from promotion. It is necessary to learn to find problems from operation, summarize good experience, create high-quality channels, and improve products. For channel promotion, there are the following points for your reference:

(1) Online channels

1) Basic launch: major download markets, app stores, major platforms, and download stations cover the Android version release channels, because in Ma Haixiang’s view, the first step in promotion is to go online, which is the most basic, no need to spend money, only Maximum coverage is required.

Download market: Android, Jifeng, Anzhi, Apphui, 91, Muant, N Duo, Youyi, Anji, Feiliu, etc.
App store: geogle store, HTC mall, Liqu, cross cat, Kaiqi, Aimi, Ichacha, Meizu store, Lenovo developer community, oppo app store, etc.
Large platforms: MM Community, Wo Store, Tianyi Space, Huawei Zhihui Cloud, Tencent Application Center, etc.
Clients: Wandoujia mobile phone wizard, 91 mobile phone assistant, 360 software housekeeper, etc.
wap station: Pickled Pepper, Skynet, Lexun, Yisou, etc.
Web download station: Sky, Huajun, Extraordinary, Green Soft, etc.
iOS version release channels: AppStore, 91 Assistant, pp Assistant, NetEase Application Center, Synchronous Push, Quick Use Apple Assistant, itools, Free Daquan for a limited time.
2) Operator channel promotion: China Mobile, China Telecom, China Unicom

The user base is large, and the product can be pre-installed in the operator’s store, leveraging the capabilities that the third party does not have, and if it is a good product, it can also get its subsidies and support.

The marketing department should have a dedicated channel specialist responsible for communicating and cooperating with operators, and coming up with plans for project tracking.

3) Third-party stores: The above category A all belong to third-party stores

Due to the early entry and the accumulation of users, third-party stores have become the entry point for many APP traffic. There are nearly 100 third-party app stores across the country. The channel specialists must prepare a lot of materials, test, etc. to connect with the app market. The rules of each application market are different. How to communicate with the person in charge of the application market and accumulate experience and skills is very important.

In the case of sufficient funds, some advertising spaces and recommendations can be placed.

4) Mobile phone manufacturer store

Large manufacturers have pre-installed stores in their own brand mobile phones, such as Lenovo Music Store, HTC Market, Oppo Nearme, Meizu Market, Moto Smartware Park, etc. The channel department needs more operation specialists to contact mobile phone manufacturers’ stores.

5) Points Wall Promotion

“Point Wall” is a page that displays various points tasks (downloading and installing recommended high-quality applications, registration, filling in forms, etc.) in an app for users to complete tasks and earn points. Users complete tasks in the application embedded in the point wall, The developer of the app gets the corresponding revenue.

The integral wall is fast, and the effect is obvious. Most of them are in the form of CPA, and the price ranges from 1-3 yuan. However, considering the comprehensive cost of active users, the cost is high and the user retention rate is low.

Companies in the industry include tapjoy, Weiyun, Mi, Wanpu, etc.

Point Wall is suitable for large and funded teams that need to develop users as soon as possible.

6) List promotion

This kind of promotion is an informal method, but it is very popular in China. After all, most Apple mobile phone users will use the APP Store to download APPs. If your APPs are directly in the top few positions, of course, you can quickly get the user’s APP. Follow and get high real downloads at the same time.

However, the price of brushing the list is relatively high. The price of the top 25 in the domestic list is about 10,000 yuan per day, and the price of the top 5 requires more than 20,000 yuan per day. Since this kind of promotion cost is relatively high, it is usually done in conjunction with news hype, which is easy and fast to become famous.

7) Social platform promotion

At present, the mainstream smartphone social platform has clear potential users and can quickly promote products. This kind of promotion basically adopts the method of cooperation and sharing, and there are various cooperation methods. Companies in the industry include Weiyun, The9, Tencent, Sina, etc.

For example, the dating software If You Are the One in June 2010, was self-propagated and promoted on the Weiyun social platform, and the number of users reached 320,000 in the first month of its launch.

8) Advertising platform

The starting quantity is fast and the effect is obvious, but the cost is high. Taking the current mainstream platform as an example, the CPC price is 0.3-0.8 yuan, and the CPA is between 1.5 yuan and 3 yuan.

It is not conducive to the promotion and use of the team before the start-up financing.

Companies in the industry include admob, Domeng, Weiyun, Youmi, Yidong, etc.

9) Exchange amount

For the amount of exchange, the author understands that there are mainly two ways:

In-app mutual recommendation: This method can make full use of traffic and increase exposure and downloads. The magnitude is not large, but the exposure is good. Apps with built-in recommendation bits can exchange the amount of each other, but this requires a certain amount of users. as basic.
Buying volume for volume: If you cannot bring volume to an application or the volume is very small, you can find a network alliance to run volume in exchange for high-quality resources in the application store or convert it into money for promotion. This method is also a more practical way. Stores including Yingbao, Xiaomi, etc. can exchange the amount. Through some agents, you can also exchange the amount with 360, etc., which may have better results than doing CPT directly on 360. Store: CP is generally 2: 1 way to change the amount.
(2) Offline channels

1) Pre-installed by mobile phone manufacturers

It exists from the factory, the user conversion rate is high, and it is the most direct way to develop users.

It takes 3-5 months from submitting test kits for testing – passing testing – trial production – mass production – sales to users.

Promotion cost: The pre-installed payment price of application products ranges from 0.5-1 yuan, and the CPA method price ranges from 1.5-4 yuan. Game products are pre-installed for free, followed by a share model, and the CPA price is between 2-3 yuan.
Industry companies: Huawei, ZTE, Coolpad, TCL, Bird, OPPO, Meizu, Hisense, etc.
Difficulties in operation: There are many brands, many levels of personnel, and many product projects, and a professional team is required to make targeted recommendations and maintain relationships.
2) Parallel import brush machine

Quick start, basically 2-4 days to see users who have flashed the machine, the number is large, basically tens of thousands of devices can be flashed a day.

The phenomenon of re-swiping is serious. Basically, a mobile phone will be swiped 3-5 times from the general approval to the channel to the storefront. The promotion cost increases sharply, the user quality is poor, and it is difficult to monitor.

Basically, the CPA of a single software for brushing is 1-2 yuan, and the price of a chartered machine is between 5-10 yuan.

Industry companies: XDA, cool music, music cool, brush machine wizard.

3) licensed storefront

High user quality, high viscosity, high user payment conversion rate, and fast user speed.

There are many stores, and the training of clerks is complicated, which requires a perfect assessment and reward mechanism.

Basically, the CPA price is between 1.5-3 yuan, and the pre-installed price is between 0.5-1 yuan.

Industry companies: Leyu, Zhongfu, Tianyin, China Post, Suning, etc.

Case: At the end of 2010, Weiyun conducted a pilot cooperation with a well-known chain mobile phone store in China, and put the cooperative CDs in the store for packaged sales to users, and half of the 80,000 sets of CDs were activated.

  1. New media promotion
    Next, Ma Haixiang focused on the new media promotion in the App promotion method, including the following aspects:

(1) Content planning

Before content planning, it is necessary to do a good job in audience positioning, and analyze the core user characteristics.

Adhere to the output of original content, and keep about three interesting content a day in content updates.

Catch up on what’s hot for the week or day.

Creativity, or creativity, lets your product tell a story and anthropomorphize.

(2) Basic brand promotion

Encyclopedia promotion: establish brand entries on Baidu Encyclopedia and 360 Encyclopedia.

Q&A promotion: Establish Q&A on Baidu Know, Soso Q&A, Sina iQ, Zhihu and other websites.

(3) Forum, post bar promotion

Jifeng, Android, Anzhi…, you can see many industry forums at the bottom of mobile phone related websites.

Ma Haixiang suggested that promoters post promotions in two ways: official posts and user posts, and at the same time, they can contact the forum administrator to do some promotions.

After posting, you should regularly maintain your posts, answer questions raised by users in a timely manner, and collect feedback from users so that the next version can be updated and improved.

The first lineup: Jifeng Forum, Android Forum, Anzhi Forum.
The second lineup:, Android Forum, Meizu Forum.
The third lineup: Storm Forum, Wood Ant Forum, DOSPY Forum.
(4) Weibo promotion

Content: Personify the product, tell stories, locate the characteristics of Weibo, and insist on the output of original content; follow up on Weibo to catch the hot spots of the week or the day, and maintain a certain continuous innovation. Here you can refer to the successful Weibo accounts in the same industry and learn from their experience.
Interaction: Follow relevant Weibo accounts in the industry, maintain interaction, and increase brand exposure.
Activities: When necessary, you can plan activities, repost on Weibo, etc.
(5) WeChat promotion

The operation and promotion of the WeChat public account takes a certain amount of time to settle. Here you can refer to a few steps:

Content positioning: Combined with products to make content aggregation recommendation, the content does not have to be much, but it must be precise and consistent with the positioning of WeChat.
Seed user accumulation: In the initial stage, a KPI indicator can be given, a threshold of 500 fans, and seed users can be recommended by colleagues, friends, partners, Weibo, official website, etc.
Accumulation of trumpet accounts: Open WeChat trumpet accounts and import target customer groups every day.
Trumpet Guide Tua: Recommend WeChat public account through the accumulation of fans of trumpet, and import fans to WeChat public account.
WeChat mutual push: When the number of fans reaches a certain expectation, you can add some WeChat

bookmark_borderOperators must-see: 19 ways to promote your app for free

It is very easy to develop an app, but difficult to download it. Master Cicada believes that in most cases, it takes a lot of work and patience to continuously increase the downloads of the app. We all know that there are more than 2 million apps on the App Store, and the average app is getting harder and harder to be seen by users. And without any popularity, an app may die slowly until it disappears.


In fact, there are many ways to help an app improve brand reputation, rankings and downloads without spending a lot of money. We all know QQ and WeChat, these applications have generated a huge buzz in social media and are ranked first in the APPStore all year round.

It is difficult for us to become the next QQ and WeChat. Their success is difficult to replicate, but it does not mean that we cannot succeed in the mobile Internet. Among them, the primary condition for success is not only to have a good product, but also to think about how to launch the APP. Let’s take a look at the 19 free APP promotion methods summarized by Master Cicada for everyone.

  1. Create a unique website for the app. This will make our APP have a strong amount of information, and can provide content support for the application. Unlike the APP application description page (in the Google Play Store or Apple App Store), the website is completely customizable without any restrictions, so you can use the website to introduce our application as much as possible.
  2. Build a blog. In addition to the website, it is recommended to create a blog (attached to the website) to regularly publish news about the app or valuable content around the app. Interesting and touching. That way, articles may be shared via social media, and when potential users enter the site…the app will remember it.
  3. Build a social presence. Try to choose 3 or 4 of the most popular and relevant social media, such as Sohu We Media, Toutiao, Zhihu column, etc. And develop different content strategies for them. Finally, using these resources to share the wonderful content and news of the APP gives us more opportunities to let the APP be known and spread by users. Word of mouth is a powerful weapon in applied marketing strategies, and these channels can also be used to disseminate information on our website and blog.
  4. SEO optimization. Strive to improve the SEO ranking of your website, continuously obtain free long-tail traffic from the PC side, these traffic can be our potential users, and continue to improve the user experience of the website, I believe that as long as these two points are achieved, the website traffic There will be quite a few converted into our APP users.
  5. Create a promotional video. While trying to make a creative and attractive promotional video. Put it on various video sites and share it on social media and your website.
  6. Ask your friends to tell their friends. As we said, word of mouth is very powerful and can spread anything online and offline very quickly. You just need to start now, use your close relationships as a starting point, and ask to start spreading your app out. If you can’t let yourself spread it, how can you let others spread it for you?
  7. Social groups. Social media is full of specific groups, post content and share your website URL wisely. and find groups of people with common interests related to your app. Such as QQ group, WeChat group, etc., because their interests are related to your APP attributes. Therefore, they may be interested in what you have to say, remember! The most primitive way is often the most effective way.
  8. Get well-known bloggers to talk about your application. Get in touch with their editors and try to do an interview. If you are a game APP, you can try to contact a more well-known game information website and sell your APP in a creative way. At this time, resources are still very important.
  9. Use the media to send out great press releases. PR is very important, use it to announce your app and its core functionality. It will increase your visibility, especially if you are handed out by the mass media, it can be very effective, use screenshots in press releases, and leave a link to download the app.
  10. Make your app free at launch. If your app is paid, start it free. The goal is to get as many customers as possible to download your app. After the free time, it will incite the curiosity of users and drive more downloads.
  11. Ask for comments. Do everything possible to ask users to review apps. Reviews and ratings affect an app’s ranking in the App Store. It’s best to use the pop-up message asking for a review after 5 or 10 uses of the app, but not too often.
  12. Try to get VIP referrals. The VIP here refers to people with a certain influence, try to get them to use our APP, and write a small gift. Then showcase it on our website, blog, social media.
  13. Participate in relevant APP competitions. By participating in the app contest, you will gain visibility and awareness, as well as some press coverage. If you win, you get an award, which makes your app even more credible.
  14. Promote APP anytime, anywhere. A good (and very simple) way to mention your app is in our email signature. Put your website URL or download link next to it. It may not be very useful, but what if your team, employees, friends all do this? It will always work, more or less.
  15. Hold relevant competitions. Several creative competitions can be organized within the APP to promote the APP. For example, dating apps allow users to post their funny love experiences in the app and on social media, and mention the app. The winner is given a certain reward. This also encourages user interaction within the app and increases the app’s visibility.
  16. Regularly upgrade your application. Keeping the freshness of the APP helps to increase the user’s stickiness and activity to the APP. and notify audiences directly using social media, and also to describe updates in the app store and in the app
  17. Always react to negative or positive reviews. Whether users comment on social media or directly in the official QQ group, always respond to negative information as soon as possible. Don’t leave unanswered content, always find a solution for your users and tell your users. Be honest and transparent during this period. If your reply makes users happy, they may tell the world how good you are.
  18. Try answering questions on various popular forums. Answering potential users’ questions with valuable content and relevant answers will increase your app’s exposure. The premise is that you are a problem solver, otherwise, don’t be too self-promoting, it is easy to cause resentment.
  19. Reward your most loyal customers. The important thing is to nurture fans’ interest in the app’s sustainability and thank them. It’s actually quite simple. Send a congratulatory email or text message on your birthday to show your fans that you’re happy for them to use your app and hope They become ambassadors for our app, in short, get as close to them as possible and build a strong relationship.

Well, that’s all for this article. I hope these 19 free APP promotion methods are useful to everyone. Finally, don’t forget that ASO optimization is also absolutely necessary. I hope everyone will have a very good result in the upcoming 2017.

bookmark_borderApp promotion tips: 11 expert tips on how to promote your app

  1. Write about the application you are building
    Tracy Osborn, designer, developer, and author of Hello Web App, has found that the best way to promote your app is to write the following:

the challenges you face
Solutions to your problems
Activities you attended (and lessons learned)
Programs, lessons, and challenges you take part in (and of course, lessons learned)
How do you apply what you’ve learned to your application
In short, it’s time to #publicstartup.

“It’s marketing that doesn’t look like marketing,” explains Osborn. “It will be easier for you and your readers to share and promote because it won’t be considered a blatant ad, it’s a marketing Trojan horse to introduce your product to potential customers.”

It’s a marketing that doesn’t look like marketing.

Tracy Osborn
The downside, Osborn admits, is that it takes time to write, but in her experience, the time invested always pays off several times over compared to other, more traditional marketing campaigns.

“Once you get into the habit, it’s easier to keep posting on social media, blogging, writing articles about what you’ve learned and what you can teach others,” she said.

You might also like: How to Get More App Downloads in the Shopify App Store.

  1. Set up automated marketing
    It was also important for Osborn to build as much automated marketing as possible when designing, developing and promoting all of her products so she could spend more time on the products.

“I usually spend my marketing time writing informative and instructional blog posts that I can share to relevant communities, such as specific Reddit subreddits. The blog post is then shared naturally on dedicated social media platforms.”

Osborn recommends including an image in your blog to maximize engagement, and preferably syndicating blog posts on other writing platforms like Medium or Dev Community to increase their visibility.

“Once you spend time doing app promotion work, like writing an article, make sure to take advantage of every opportunity to share that article, especially if it can be done automatically after publishing.”

YOU MIGHT ALSO LIKE: 5 Social Media Automation Tools to Increase Your Business’ Online Presence.

  1. Write case studies and get client testimonials
    The numbers are proof, says Kelly Vaughn, founder and developer of The Taproom Agency.

Whether you’re pitching directly to the CEO, or to the technical decision makers responsible for execution, you should get help from a few key users who can make great case studies for your app, she suggests.

“Let them test the app and gather some use cases and customer testimonials,” she advises. “Apps with social proof are more attractive when your app competes with the vast number of potentially similar apps already on the market.”

Apps with social proof are more appealing when your app competes with a large number of potentially similar apps already on the market.

Kelly Vaughn, The Taproom Agency
If you’re not sure who to ask for customer testimonials, you can try getting testimonials through social media, such as Facebook groups and Twitter. Explain your app and ask for some help while testing your app in exchange for a review.

When asking for a review, make sure to follow the guidelines set out in the Partner Program Agreement, as there are some things you can do and some things you can’t. Read our guide on how to get reviews for your Shopify app.

You might also like: Social Proof: How to Make the Most of This Powerful Marketing Asset.

  1. Know your unique value proposition and be prepared to promote it
    Your purpose for building your application is clear. Maybe it’s an unprecedented new idea, maybe it’s an improvement over an app that’s already on the market today. Whatever the purpose, Kelly Vaughn recommends making sure you articulate clearly what makes your app stand out.

Make sure your value proposition is articulated and understood by any potential customer.

Kelly Vaughn, The Taproom Agency
Vaughn warns: “You may only have 10 seconds to get a potential customer’s attention, and you only have one chance to make a good first impression. Whether it’s talking to others about your app or doing it via Twitter App promotion, make sure your value proposition is clearly articulated and understood by any potential customer.”

You might also like: Shopify App review experience and tips to help you pass the app review quickly.

  1. Write clear and concise copy
    Knowing what your product does is critical to writing application copy. Product strategist, designer and author Andi Galpern recommends speaking directly to your target audience.

“Make the benefits of using an app obvious so people are motivated to download it. Don’t overwhelm people with rhetoric. Use plain language so everyone gets the same information. For example, I use Hemingway a lot. This simple online word processor to build and edit paragraphs of copy. It assesses sentence readability and encourages authors to write with a positive tone.”

People will buy from people they trust.

Kelly Vaughn, The Taproom Agency
Above all, Galpern advises being authentic: “People will buy from people they trust. You want to sound like a real person who really cares about the people who use your product.”

You might also like: 10 UX Writing Tips for Creating Effective Content.

  1. Optimize the material on the product page of the app
    Lifesum Product Page Health app LIFESUM’s product page helps you understand exactly what the app does at a glance.
    Ludo De Angelis, founder of digital and app promotion agency Orto marketing, warns that it’s not enough to just optimize copy on product pages. The real focus, he suggests, should be where the eye catches the eye: videos and pictures.

“Did you know [on the Apple App Store] that little ‘more’ button that expands the text box in the list?” he asked. “Only 2% of people click on a listing to read a full description of an app’s functionality when entering a listing. They want faster information transfer than plain text.”

De Angelis explained that people want to see what your app looks like, how it works, and what it can do for them as quickly as possible.

“Videos and images are the best way to convey these messages, and consumers know that, and they’re going through those images faster than you can say ‘curly braces’,” De Angelis noted.

Listings on the Shopify App Store support videos and images, which give you the opportunity to create compelling media assets that quickly illustrate what your app does. Read our guide on getting more downloads on the Shopify App Store to learn more about optimizing video and visual media footage.

“The name of the game here is, don’t make people think too much to download,” De Angelis said. “Good luck!”

You might also like: How to Brand Your Shopify App and Get More in the App Store.

  1. Make it easy for merchants to find your app in the app store
    Shopify has learned through research that merchants compare their list of apps side-by-side before making the final decision to install an app. Optimizing your listings at this stage of the merchant journey will help increase lead conversion rates, advises Erin Marchak, director of engineering at Maple.

“You should structure your app description in a way that clearly promotes the value you bring,” she explains. “The main benefits section of the listing allows you to really advertise the benefits you’re offering and get the merchant’s attention quickly.” .”

“Merchants do a side-by-side comparison of app listings before making the final decision to install an app. Optimizing your listings at this stage of the merchant journey will help increase lead conversion rates.”

  1. Create beautiful and memorable app icons
    A collection of app icons A collection of app icons designed by MICHAEL FLARUP
    Crafting a unique graphic design that users can interact with every time they see your product can be a daunting task. According to designer and entrepreneur Michael Flarup, a beautiful, recognizable, and memorable app icon can have a major impact on an app’s popularity and success. So investing time and effort does pay off in the long run.

Michael explains: “The app icon is like a little visual anchor for the product that has to solve a series of tasks. It needs to act as a strong and consistent branding element. It needs to be scalable and available in multiple sizes. Ideally down, it should align with the rest of your design language, and it needs to stand out from other apps competing for attention.”

Gabe Kwakyi, CEO of mobile app development and marketing agency Incipia, found the following best practices for app icon design:

People process images faster than text. Use visual cues to help users immediately understand what the app does. Flight apps use airplanes, GPS apps use globes, and chat apps use bubble dialogs. This is especially important when your icon is placed alongside a variety of similar products (for example, the Staff Picks collection in the Shopify App Store) compared to inherent use cases (such as keyword searches)
With high-resolution interfaces and large pixel counts, icons have the opportunity to be more noticeable. Adding gradients or shadows can hint to users that your application is professional and detail-oriented. That said, think about your target market: while regions like Japan and China may appreciate more sophistication, the current trend in Western culture is minimalism
Make sure your icons stand out. If all apps use the same polish and visual cues, how do you differentiate between them? Take the time to do competitiveness research and design something unique
Make sure the visual identity used in the icon meets your guidelines. Branding is all about consistency, without consistency you lose the opportunity to benefit from your brand building investment
To learn more about good app icon design, visit Michael Flarup’s for resources, articles, and video lessons on the subject.

You might also like: Everything you need to know to design great app icons.

  1. Create introductory tutorials for long-term applicability
    Interaction designer Krystal Higgins recommends creating app introductory tutorials that go beyond the first experience because she finds that too many apps don’t provide guidance after the first run.

She explains: “First impressions matter, but sometimes we’re so focused on building the app’s first-run experience that we fail to design an introductory tutorial that supports users as they evolve. A true introductory tutorial isn’t a one-off, one-size-fits-all approach; It’s a process of slowly walking the user through multiple events, using different methods in different situations. When done right, there’s a seamless transition between onboarding tutorials and day-to-day user education.”

When done right, there is a seamless transition between introductory tutorials and day-to-day user education.

Krystal Higgins
To create an introductory tutorial that incorporates daily instruction, Higgins recommends defining a successful end state for the user.

Once key actions are identified, Higgins recommends providing guidance. This involves figuring out how to trigger the action, walk the user through the action (and any issues they may have), and end the action in a way that leads the user to the next step.

When doing this, consider the different situations the user might encounter, or if a critical operation is being performed. You may need to utilize more than one coaching method to meet their needs.

Krystal concludes: “Tie onboarding tutorials to the end state that users expect to ensure that you create onboarding tutorials that not only solve short-term problems, such as getting users to sign up, but also serve users long-term.”

For more information on designing permanent introductory tutorials and other introductory tutorial tips, read Higgins’ article on introductory tutorials.

You might also like: Effective App Onboarding: How to Convert Free Trial Users to Paying Customers.

  1. Create campaigns for user retention and upselling
    Ben Harper, CEO of market research firm Clarity Stack and founder of Meet Hugo, found that when you launch any app and people are installing it, one of the biggest ways to increase revenue over time is to maximize the use of your user base.

“People have already spent time trying your app, so you have to give them the best experience at every touchpoint so they can come back for more features,” he explained. “It all starts with understanding your data and paying close attention to it.”

Clarity Stack’s web app, Hugo, accepts subscriptions through Stripe, which has metrics built in, such as teams tracking their churn rate and customer lifetime value.

“We can see different groups of customers based on when they sign up, and why they might decrease,” explains Harper. “Combining this data with login and usage data within the app, we can see which customers are most likely to churn and re-engage them, and which customers are the most loyal and likely to accept upgrade packages.”

The result of looking at all this data is improved touchpoints with customers, primarily through automated marketing channels to connect with users, re-engage them, and remind them of what they might be missing out on by not logging in.

Harper said, “By continually adapting and measuring our customer touchpoints throughout the customer lifecycle, we have seen tangible improvements in all areas.

bookmark_borderThe four best ways to promote apps, how many do you know?

In recent years, with the development and expansion of apps, the competition among major app publishers has become particularly fierce. How to quickly promote their own apps and increase their exposure has become the most troublesome issue for publishers. There are more and more channels for app promotion, and it is more and more testing the level of promotion if you want to achieve good results. Taking games as an example, now no matter we open Weibo, Toutiao or WeChat Moments, we can see Gu Tianle, Jackie Chan, “Zha Zhahui” and other big-name celebrities doing endorsements for various mobile games. Although celebrities can bring a certain amount of traffic to the app, in the end, the quality of the app itself can only retain users, otherwise even the best celebrity endorsements will be futile. However, the purpose of celebrity endorsement of App products can only play a role in attracting new ones. How companies turn fans into effective users is the key issue. Besides celebrity endorsements, what other ways are there to promote the app?
Throughout the entire Internet, there are not a few celebrity endorsement apps, but is celebrity endorsement the key to the app’s occupation of the market? The picture below shows the results given by nearly 100 CPs in the user growth private sharing event of Aiyiying in August. voting results. From the results, it is not difficult to see that information flow, ASO and short videos still account for a large proportion.

In fact, celebrity endorsement is only one of the new promotion methods of the app. The celebrity endorsement of the app is a double-edged sword. If there is negative news about the product endorsement star, it will also have a great impact on the promotion of the app. There are various ways to promote apps. For example, the information flow, ASO optimization, short video, etc. mentioned in the above figure are all ways of app promotion. Then I will introduce these four mainstream promotion methods one by one. .

  1. Celebrities promote the App
    Some commercial event App publishers will invite endorsement stars to participate in the event on the spot. This method is relatively common, such as e-commerce apps (JD.

I am especially impressed by the advertising words of Ganji! ~ (I have a small donkey, I never ride it…) Looking for a house, looking for a job, looking for a decoration, looking for a babysitter, looking for a pet, looking for a move. . . Buy and sell used goods., everything! I feel that no matter what I do, it is right to go to Being deeply brainwashed by this advertisement will naturally leave a deep impression on people. And recently the very popular girl group “Rocket Girls 101” endorsed the activities of Jingdong 618, which also attracted a large number of fans for Jingdong.

The cooperation between and Rocket Girl 101 has really seamless coverage. I did some rough statistics. Before the 618 event started, I saw it on CCTV, subway, bus station and many other media advertisements. This full-scene coverage is also in line with the transformation of’s retail subgroup from open shelves to full-scale retail. Just like advertisements, JD.618 is also covering the entire scene, becoming a ubiquitous carnival.

Not only that, stars such as Are You Hungry, ofo Shared Bikes, Beauty Cameras, and Mogujie all have their endorsements and promotions.

Secondly, celebrities promote their own apps

In addition to their careers in the entertainment industry, many celebrities will also start their own businesses. Generally speaking, they endorse their apps and use their fame to promote new apps.

The promotion of information flow
The advantage of information flow advertising is that it “integrates advertisements in the content”. For consumers who “eat soft and not hard”, they can unconsciously accept advertising information when browsing the content, retaining the inherent user experience. At the same time, the information flow advertisement also has the advantages of effectively reducing the interference to the user, delivering it to the target customers more accurately, easily stimulating the audience’s initiative, prompting and active sharing, and simple operation!

The feed advertisement is closely integrated with the content, which can effectively improve the click effect. The unique advantage makes the feed advertisement more and more popular, just like Baidu, Weibo, QQ Zone, Toutiao, Sohu, Momo, etc. that we can reach every day. Even WeChat advertisements have also opened the native promotion page advertisements in the circle of friends, showing diversified development, and the competition between advertisements has become more and more fierce!

So, what are the popular delivery channels for news feed ads?

  1. News information:
    Today’s Toutiao, Yidian Consulting, Zhihuitui (Tencent Information Client, Daily Express), Sina Fuyi (Sina News Client), Sohu Accounting (Sohu News Client), NetEase News Client. These are all information-based information flow advertisements.

Its characteristics are:

Users use it for a long time, with high frequency and strong stickiness.

As consulting products are the first to launch information flow advertisements, advertisements are sold in various forms and there are many styles of advertising spaces.

Accuracy is limited, suitable for strong exposure.

  1. Social media:
    Weibo Fantong / Fantoutiao, Guangdiantong, Momo, Tieba, etc., are characterized by ① strong user interaction, and information can be disseminated twice. ②Has a large amount of user registration information, and the user’s natural attributes are determined with high accuracy. ③Because it does not have multiple channels like consulting APPs, the forms and styles of advertisements are relatively simple.
  2. Search engine:
    At present, mobile phone Baidu is more representative, and mobile phone Baidu currently belongs to the dual overlay function, search function + news information. Its characteristics are:

Due to the dual overlay function (search + information), the users are huge.

Marketing is highly accurate and can lock in users’ recent purchase needs.

The ROI (return on marketing investment) is high. Due to the large number of users, the traffic cost is reduced, and the accuracy is high. Compared with other information flows, the ROI is slightly higher.

It started late, and the delivery form and style are still relatively simple.

  1. Video category:
    iQiyi, Tencent, LeTV, Youku, etc. In view of the increasing prospects of the Internet online video market, it is currently one of the more concerned news feed advertisements. However, the characteristics of news feed native advertisements make the production cost of video-based news feed advertisements high, and multiple resources need to be integrated. At present, a more representative one is the online drama “Ghost Blowing the Lamp” interspersed advertisements (play actors + advertiser products + video producers + video delivery parties).
  2. Browser:
    UC browser, Baidu browser, Sogou browser, etc., which are characterized by:

The user base is large, and it is mostly integrated with other platforms, such as UC+Ali.

Only the home page is triggered, and user attention is low.

  1. Other content alliances:
    WIFI key, almanac weather, etc. Such products (services) have large and single functions, few user groups, and low frequency of use. Therefore, news feed advertisements are generally launched jointly for multiple products. Compared with other types of news feed advertisements, the delivery scope, accuracy and conversion rate are slightly insufficient.
  2. ASO optimization
    ASO optimization has existed for a long time, but ASO is really valued and developed at the end of 2014; if an APP wants to get a good ranking in the search platform, it can increase the downloads of the application, increase brand awareness and popularity Of course, improving the ranking of APP applications is inseparable from ASO optimization and promotion, and needs to be assisted by some ASO optimization work.

When there were few apps in the early days, a simple category list was enough, but at present, there are more than 1.8 million apps in the App Store, and according to our statistics, only about 14,000 apps can be displayed. less than 1%. At present, about 60% of the downloads in the App Store are from search, and with the further increase of the number of apps, based on the consideration of the app ecology, the proportion of downloads outside the list will further increase, and the importance of ASO is self-evident.

  1. Definition of ASO
    The English full name of ASO is App Store Optimization, and the Chinese translation is App Store Optimization. At present, the definition of ASO is divided into narrow and broad.

In a narrow sense, ASO refers to the process of improving the ranking of apps in the rankings and search results in the app market.

In a broad sense, ASO refers to all the processes that can help apps get better exposure in the app store and get more traffic and downloads. Including ranking optimization, search ranking optimization, boutique recommendation, user comment optimization, etc.

  1. App Store
    App Store refers to Apple’s application store, where users can download a variety of applications. Up to now, the Apple App Store has more than 2 million apps, and the App Store has limited app exposure, mainly including rankings, app recommendations, search results and other positions, which has led to a large number of similar apps in the market. Competing for more exposure opportunities, ASO has undoubtedly become a sweet pastry.
  2. Ranking Factors Affecting ASO Optimization
    ranking factor

(1) APP application icon:

Logo images must be clear, intuitive, and highlight the brand. Image design is also an effective way to influence users.

(2) Subtitle settings:

The importance is similar to the website Title and Keyword, implanting keywords in the title is helpful for the ranking of the main keywords of the website. However, for APP application names, it is not so easy to modify the application name title and keywords. Therefore, when uploading an application, you must do a good job of keyword search heat analysis in advance, and standardize the title content.


①The distribution relationship of the keyword search weight in the title is subtitle>keywords

②The title should be natural and smooth, and no words should be piled up;

③The title should be one or two sentences as much as possible, and do not use short words to piece together the title;

(3) Description (brief description and detailed description):

The brief description is generally displayed on the application list page, and the detailed description is the detailed introduction of the APP application. Description is also very important for ASO optimization; when users see your app in the search listing page, the first thing the user sees is your iCON, subtitle and brief description, so how to use short sentences to arouse user interest and It is particularly important to click to enter the APP product details page, which can improve the click-through rate of the APP in the search results in the app store, and is also a factor affecting the ranking.

(4) User ratings/evaluations

There is no doubt about the importance of real user evaluation, which is reflected in:

①Not only APP, but also platform operation such as website operation and Taobao operation, user evaluation and rating all play a big role in ranking.

②Many apps will trigger pop-up windows to invite users to evaluate users; and there will be an evaluation entry in the personal center or settings section of the navigation. It can be seen that the importance of user reviews to the APP.

(5) APP application update iteration

In APP operation, everyone pays attention to the user’s activity, daily activity, weekly activity, more activity, etc.; as in the ranking of the application store, the update iteration of the APP is also an activity rate. Many APPs basically do not update and iterate much after they go online, which is a big taboo; APP update and iteration for a fixed time is very helpful for improving rankings;

(6) Application installation volume: the top priority of ASO optimization

The number of APP installations is a very important factor. Basically, the top-ranked APPs are ranked among the best in terms of downloads and installations. “App swipe list” is to boost downloads and installs, and its popularity shows the importance of app installs for ASO optimization; although the app store is very strict about swiping the list, its importance still exists.

  1. Data Analysis
    data analysis

(1) Competitive product analysis

Competitive product analysis is not only required in the field of ASO, but also in traditional industries, product design, and platform operations. For ASO, it is necessary to understand which words are optimized by competitors? What is the popularity of these words? How are their subtitles and descriptions set? How are their keyword rankings?

By understanding your competitors, you can better recognize your own products, make your ASO optimization plan more detailed, and avoid the pits that the former has stepped on;

(2) Industry analysis

Regarding industry analysis, it is more about red ocean and blue ocean strategies. More is to understand the competition situation of the whole industry, development direction, etc.;

(3) User Analysis

The selection of keywords and hot words is based on the user’s search behavior; the most popular words are searched by the user, and if the hot words can be optimized, the ranking of the hot words can be improved, and the download and installation volume of users can be increased; it is not a problem;

  1. External promotion
    External promotion

(1) Increase download volume: ground push and task recommendation are all good methods

For APP promotion, many of them adopt the methods of ground push, cooperation, task recommendation, and trial play, which can also play a significant role in increasing application downloads.

①A financial APP: Scan to download the APP, and after registration, you will get a box of Jiaduobao; this kind of cost is relatively high, but if the gift is not attractive, how can users download your APP?

②Scan it, download the APP, and drink tribute tea for free. By cooperating with some physical service stores, it can bring a win-win situation. This method is also what many APPs will try to do when they are initially promoted;

③ Trial APP: Now there are some third-party trial service platforms. After downloading and registering, users can get a reward of how much money they can get after hanging in the background for a few minutes. This method is more effective for increasing application downloads.

(2) Social marketing: more about building APP brand image

For social marketing, the platforms that operators usually choose include WeChat official account, Weibo, SEO soft article promotion, and self-media platforms (Toutiaohao, Zhihu platform, Netease We-media, Jianshu, Sohu media platform, etc.).

Social marketing needs to be supported by high-quality content to increase reading and brand exposure; for APPs, the content is more interesting, and of course, the direction of content type selection is also diversified.

For example, the Hequ APP that Box Fungi recently paid attention to is an APP about both genders; on the Zhihu platform, you can often see “yellow old wet” answering some shy questions, and use dirty content to arouse users to the author and the level of interest in the product.

For social marketing, without content, various platforms cannot survive.

(3) With the help of SEO/SEM, brand exposure and download volume increase

For users, most of them use computers to search during get off work, and they must use mobile phones to browse various pages after work, so SEO/SEM optimization is also very important; most APPs have their own official websites, but generally It is relatively simple, just guide users to download the APP; you can optimize the keywords done in the app store, and perform SEO optimization and SEM promotion on the official website on PC and mobile.

  1. Short video promotion
    Short videos are now in a bonus period, and many platforms have begun to produce their own short videos to gain traffic. But after the wonderful short videos are produced, the more important thing is to promote them, especially for some small/small platforms, how to better promote their videos?
  2. Upload the website
    Upload videos to video sites with high weight (Tencent, Youku, Tudou, Sohu Video, iQiyi, PPS, PPTV, Xunlei Kankan, Ku6, Xigua Video, Phoenix Video) for the first large-scale coverage . But the video title, intro, tags and cover