According to the New Generation Artificial Intelligence Alliance, the Digital Video Broadcasting Organization (DVB Project) announced today that it has officially approved China’s “AVS3” as one of the next-generation video codec standards in the DVB standard system. This is also the first time that DVB has absorbed Chinese video standards.
China’s 4K / 8K video encoding AVS3 became the world standard for the first time, saving 40.09% of the average bit rate compared to H.265
According to reports, DVB formulates technical standards for digital broadcasting (satellite, cable, terrestrial and broadband networks), which are widely used around the world. More than 150 organizations from 25 countries around the world have joined the DVB system.
IT House learned that since the establishment of the AVS working group in my country in June 2002, a team of thousands of people has persevered and overcome difficulties for more than ten years. AVS with independent intellectual property rights in my country came into being. AVS3 is the world’s first video coding standard for 8K and 5G industrial applications. With advanced technology and clear patents, it is the most suitable video coding standard in 5G+8K. It will be piloted on CCTV-8K channel for the first time in 2021.
China’s 4K / 8K video encoding AVS3 became the world standard for the first time, saving 40.09% of the average bit rate compared to H.265
From May 2020, DVB has been working on its next-generation codec specification, including AVS3 into the NGVC candidate standard vision, and the AVS3 use case is also listed as one of the priority support use cases. During the nearly 2-year DVB selection process, with the strong support of the AVS Alliance and industry partners, it has been effectively demonstrated that AVS3 meets the commercial needs and technical requirements of DVB NGVC. Objective performance tests show that AVS3 saves an average of 40.09% in bit rate compared to HEVC (H.265) on 4K video, meeting important commercial requirements for enabling new technologies, and its superior performance has been fully recognized by DVB. In July 2021, DVB officially announced that it had prepared a development line for 4K/8K broadcast broadband TV, with AVS3 as one of the 3 candidate codec specifications it identified.
By July 2022, the two DVB Blue Book specifications A001 (Audio Video Coding Specification, DVB-AVC) and A168 (Adaptive Streaming over IP Networks, DVB-DASH) including AVS3 have been revised and approved by the DVB Steering Committee meeting . New versions of these DVB Blue Book specifications will be published shortly, with further publications to follow as new versions of the corresponding ETSI standards (ETSI TS 101 154 and TS 103 285, respectively).
After nearly 2 years of promotion and standard formulation, AVS3 has been successfully incorporated into the DVB standard system as the next-generation video codec specification. The AVS3 standard will be recommended to global TV and video service operators in the ultra-high-definition industry system. This is also a major milestone in the internationalization of AVS3, marking that the AVS standard has a major influence in international standards and industrial systems, and will effectively promote the industrialization and international application of AVS.